Telemarketing - Greece

Greece

Highlights

Ad spending in the Telemarketing market in Greece is forecasted to reach US$17.67m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.97%, leading to a projected market volume of US$16.67m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market in Greece is projected to be US$1.72 in 2024.
Greece's telemarketing advertising market is seeing a shift towards personalized customer interactions to enhance brand engagement and drive sales.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Greece has been experiencing significant growth in recent years.

Customer preferences: Customers in Greece have shown a growing preference for telemarketing advertising due to its personalized and direct approach. Telemarketing allows companies to establish a direct line of communication with potential customers, which can lead to higher conversion rates. Additionally, telemarketing provides the opportunity for customers to ask questions and receive immediate responses, creating a sense of trust and reliability.

Trends in the market: One of the key trends in the Telemarketing Advertising market in Greece is the increasing use of data analytics and customer segmentation. Companies are leveraging advanced analytics tools to analyze customer data and identify potential leads. By understanding customer preferences and behaviors, companies can tailor their telemarketing campaigns to specific target audiences, increasing the chances of success. Another trend in the market is the integration of telemarketing with digital marketing strategies. Companies are using telemarketing as part of their multi-channel marketing campaigns, combining it with online advertising, email marketing, and social media. This integrated approach allows companies to reach customers through multiple touchpoints, enhancing brand visibility and customer engagement.

Local special circumstances: Greece has a relatively small population compared to other European countries. As a result, companies in Greece have a limited domestic market to target. This has led to an increased focus on international markets, with companies using telemarketing to reach potential customers abroad. The ability to communicate directly with customers in different countries has opened up new opportunities for Greek businesses to expand their customer base and increase sales.

Underlying macroeconomic factors: The Telemarketing Advertising market in Greece has been influenced by several macroeconomic factors. The country has experienced economic challenges in recent years, with high unemployment rates and a decrease in consumer spending. In response, companies have turned to telemarketing as a cost-effective advertising strategy. Telemarketing allows companies to reach a large number of potential customers at a lower cost compared to traditional advertising methods. Furthermore, the COVID-19 pandemic has accelerated the growth of the Telemarketing Advertising market in Greece. With lockdown measures and social distancing guidelines in place, many businesses have had to pivot to remote operations. Telemarketing provides a solution for companies to continue reaching customers and generating sales during these challenging times. In conclusion, the Telemarketing Advertising market in Greece is experiencing growth due to customer preferences for personalized and direct communication, the integration of telemarketing with digital marketing strategies, the focus on international markets, and the influence of macroeconomic factors such as cost-effectiveness and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.