Web Push Advertising - GCC | Statista Market Forecast

Ad spending in the Web Push Advertising market in GCC is forecasted to reach US$20.83m in 2024.
The anticipated annual growth rate (CAGR 2024-2030) is 2.74%, leading to a projected market volume of US$24.51m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be US$0.43 in 2024.
Web Push Advertising is gaining traction in the GCC market, with companies leveraging innovative strategies to reach a tech-savvy consumer base.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in GCC is experiencing significant growth and development.

Customer preferences: Customers in the GCC region are increasingly embracing web push advertising as a way to receive personalized and targeted marketing messages. With the rise of mobile internet usage and the growing popularity of smartphones, customers are more connected than ever before, and web push advertising allows businesses to reach them directly on their devices. Moreover, customers in the GCC region value convenience and efficiency, and web push notifications provide a seamless and instant way to receive updates, promotions, and other relevant information.

Trends in the market: One of the key trends in the Web Push Advertising market in GCC is the increasing adoption of this advertising method by businesses across various industries. From e-commerce platforms to travel agencies and financial institutions, companies are recognizing the effectiveness of web push notifications in engaging with their target audience and driving conversions. Additionally, there is a growing emphasis on personalization in web push advertising, with businesses leveraging customer data to deliver tailored messages and offers. This trend is fueled by the availability of advanced analytics and automation tools that enable businesses to segment their audience and deliver highly relevant content.

Local special circumstances: The GCC region has a unique demographic composition, with a significant portion of the population comprising young and tech-savvy individuals. This demographic is particularly receptive to digital advertising and is more likely to engage with web push notifications. Furthermore, the region has a high smartphone penetration rate, with mobile devices being the primary means of internet access for many individuals. This mobile-centric environment creates a fertile ground for the growth of web push advertising, as it allows businesses to reach customers directly on their smartphones.

Underlying macroeconomic factors: The GCC region has been witnessing rapid economic growth and digital transformation in recent years. This growth is driven by factors such as government initiatives to diversify the economy, a thriving startup ecosystem, and increased foreign investment. As a result, businesses in the region are investing in digital marketing strategies to capitalize on the growing online consumer base. The Web Push Advertising market in GCC is benefiting from this economic growth, as businesses allocate more resources towards digital advertising and customer engagement. In conclusion, the Web Push Advertising market in GCC is experiencing significant growth and development due to customer preferences for personalized and convenient marketing messages, the increasing adoption of web push notifications by businesses, the unique demographic composition of the region, and the underlying macroeconomic factors driving digital transformation.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.