Digital Classifieds - GCC

GCC

Highlights

Ad spending in the Digital Classifieds market in GCC is forecasted to reach US$261.50m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.20%, leading to an estimated market volume of US$315.90m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be US$1.53 in 2024.
Within the Digital Classifieds market, 55% of the total ad spending is expected to be generated through mobile in 2030.
Digital Classifieds in the GCC are experiencing a surge in demand, driven by the region's tech-savvy population and growing digital advertising budgets.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in GCC has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online platforms for buying and selling goods and services. Customer preferences in the GCC region have shifted towards convenience and efficiency, leading to a growing demand for digital classifieds platforms. Consumers are increasingly turning to online platforms to buy and sell products, as it offers them a convenient and hassle-free way to connect with potential buyers or sellers. The ability to browse through a wide range of products and services from the comfort of their own homes has become a major draw for customers in the GCC. One of the key trends in the Digital Classifieds market in the GCC is the rise of specialized platforms catering to specific product categories. This trend is driven by the increasing demand for niche products and services in the region. For example, there has been a surge in the number of online platforms dedicated to luxury goods and services, as well as platforms focused on specific industries such as real estate or automotive. These specialized platforms provide a more targeted and efficient way for customers to find the products or services they are looking for. Another trend in the market is the increasing adoption of mobile devices for accessing digital classifieds platforms. The GCC region has one of the highest smartphone penetration rates in the world, and this has fueled the growth of mobile commerce. Customers are now able to browse and transact on digital classifieds platforms using their smartphones, which offers them greater flexibility and convenience. As a result, many digital classifieds platforms in the GCC have developed mobile apps to cater to this growing segment of mobile users. Local special circumstances in the GCC region also contribute to the development of the Digital Classifieds market. The region has a large expatriate population, with people from different countries and backgrounds living and working in the GCC. This diverse population creates a demand for digital classifieds platforms that can cater to the specific needs and preferences of different communities. Platforms that offer multilingual support and cater to specific cultural preferences have gained popularity in the region. Underlying macroeconomic factors such as a growing population, increasing internet penetration, and a thriving e-commerce ecosystem also contribute to the growth of the Digital Classifieds market in the GCC. The GCC region has a young and tech-savvy population, which is driving the adoption of digital technologies. Additionally, the region has a strong e-commerce infrastructure, with established payment gateways and logistics networks that support online transactions. In conclusion, the Digital Classifieds market in the GCC is experiencing significant growth due to changing customer preferences, the rise of specialized platforms, the increasing adoption of mobile devices, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, we can expect to see further innovation and expansion in the digital classifieds sector in the GCC region.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.