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The Direct Messaging Advertising market in GCC is experiencing significant growth and development.
Customer preferences: Customers in the GCC region are increasingly turning to direct messaging as a preferred method of communication. With the rise of social media platforms and messaging apps, people are spending more time on these platforms and are more likely to engage with brands through direct messaging. This preference for direct messaging is driven by the convenience and personalization it offers. Customers appreciate the ability to have one-on-one conversations with brands, receive personalized recommendations, and get quick responses to their queries.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in the GCC is the increasing use of chatbots. Chatbots are AI-powered virtual assistants that can interact with customers in a conversational manner. They can provide instant responses to customer queries, offer product recommendations, and even complete transactions. Chatbots are becoming increasingly sophisticated and are being used by brands to enhance customer engagement and streamline the sales process. Another trend in the market is the integration of direct messaging with e-commerce platforms. Many brands in the GCC region are leveraging direct messaging to drive sales and increase conversions. They are using direct messaging platforms to showcase their products, offer exclusive deals and discounts, and provide personalized shopping experiences. By integrating direct messaging with e-commerce platforms, brands are able to create a seamless shopping experience for their customers.
Local special circumstances: The GCC region has a high smartphone penetration rate, with a large percentage of the population using smartphones to access the internet and engage with social media platforms. This high smartphone adoption rate has contributed to the growth of the Direct Messaging Advertising market in the region. Brands are able to reach a large and engaged audience through direct messaging on mobile devices.
Underlying macroeconomic factors: The GCC region has a strong and growing economy, with high levels of disposable income. This has created a favorable environment for the Direct Messaging Advertising market to thrive. With a large and affluent consumer base, brands are investing in direct messaging advertising to capture the attention and purchasing power of GCC consumers. In conclusion, the Direct Messaging Advertising market in the GCC is experiencing growth and development due to customer preferences for direct messaging, the use of chatbots, integration with e-commerce platforms, high smartphone adoption rates, and a strong economy. Brands in the GCC region are leveraging these trends and circumstances to enhance customer engagement, drive sales, and increase brand loyalty.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
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Mon - Fri, 10:00am - 6:00pm (JST)
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