Web Push Advertising - Canada | Statista Market Forecast

Ad spending in the Web Push Advertising market in Canada is forecasted to reach US$64.10m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 0.96%, leading to a projected market volume of US$67.87m by 2030.
When compared globally, the United States is expected to generate the highest ad spending amounting to US$1.21bn in 2024.
The average ad spending per internet user in the Web Push Advertising market in Canada is projected to be US$1.75 in 2024.
In Canada, the adoption of Web Push Advertising in the Advertising market is steadily growing, offering targeted and personalized campaigns to engage users effectively.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Canada is experiencing significant growth and development.

Customer preferences: Customers in Canada are increasingly turning to web push advertising as a way to receive personalized and targeted messages. They appreciate the convenience and immediacy of push notifications, as well as the ability to opt-in or opt-out of receiving these notifications. Additionally, customers value the ability to receive relevant updates and offers from their favorite brands directly on their desktop or mobile devices.

Trends in the market: One of the key trends in the Canadian Web Push Advertising market is the increasing adoption of push notifications by businesses across various industries. Companies are recognizing the potential of web push advertising to engage with their customers and drive conversions. They are leveraging this technology to deliver timely and relevant messages, such as personalized offers, product updates, and event reminders. This trend is fueled by the growing number of smartphone users in Canada, as well as the increasing popularity of e-commerce. Another trend in the market is the integration of web push advertising with other marketing channels. Businesses are realizing the importance of a multi-channel approach and are incorporating push notifications into their overall marketing strategies. This integration allows them to reach their customers through multiple touchpoints and provide a seamless and consistent brand experience.

Local special circumstances: Canada has a highly connected population, with a high internet penetration rate. This makes it an ideal market for web push advertising, as businesses can reach a large number of potential customers. Additionally, Canada has a diverse population with different language preferences and cultural backgrounds. This presents an opportunity for businesses to tailor their push notifications to specific segments of the population, ensuring that the messages resonate with the target audience.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Canada is also influenced by underlying macroeconomic factors. The country has a stable economy and a strong consumer base, which provides a favorable environment for businesses to invest in advertising and marketing initiatives. Furthermore, the increasing digitalization of the Canadian economy and the rise of e-commerce have created new opportunities for businesses to reach their customers through digital channels. In conclusion, the Web Push Advertising market in Canada is experiencing significant growth and development. Customer preferences for personalized and targeted messages, along with the integration of push notifications with other marketing channels, are driving this growth. The highly connected population and stable economy of Canada provide a favorable environment for businesses to invest in web push advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.