SMS Advertising - Canada

Canada

Highlights

Ad spending in the SMS Advertising market in Canada is forecasted to reach US$17.38m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.14%, leading to an estimated market volume of US$17.24m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.44 in Canada in 2024.
Canada's SMS Advertising market is experiencing a surge in demand as businesses seek cost-effective ways to reach consumers in the digital age.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Canada has experienced significant growth in recent years, driven by changing customer preferences and the increasing reliance on mobile devices for communication and information. Customer preferences in Canada have shifted towards mobile devices as the primary means of communication and accessing information. With the widespread adoption of smartphones, Canadians are spending more time on their devices, which has created new opportunities for advertisers to reach their target audience. SMS Advertising provides a direct and immediate way for businesses to connect with consumers, making it an attractive option for marketers. One of the key trends in the SMS Advertising market in Canada is the increasing use of personalized and targeted messaging. With advancements in data analytics and customer segmentation, businesses are able to tailor their SMS campaigns to specific demographics and individual preferences. This personalized approach not only increases the effectiveness of the advertising message but also enhances the overall customer experience. Another trend in the market is the integration of SMS Advertising with other digital marketing channels. Businesses are recognizing the importance of a multi-channel approach to reach their target audience effectively. By combining SMS Advertising with other channels such as email marketing or social media advertising, businesses can create a cohesive and integrated marketing campaign that maximizes their reach and engagement. Local special circumstances in Canada also contribute to the growth of the SMS Advertising market. Canada has one of the highest smartphone penetration rates in the world, with a large percentage of the population owning a smartphone. This high smartphone adoption rate provides a fertile ground for SMS Advertising, as businesses can reach a large and engaged audience. Furthermore, Canada has strict regulations in place to protect consumer privacy, which ensures that SMS Advertising campaigns are conducted in a transparent and responsible manner. These regulations help to build trust between businesses and consumers, which is crucial for the success of SMS Advertising campaigns. Underlying macroeconomic factors also play a role in the development of the SMS Advertising market in Canada. The Canadian economy has been relatively stable in recent years, with steady GDP growth and low unemployment rates. This stable economic environment provides businesses with the confidence to invest in marketing and advertising initiatives, including SMS Advertising. In conclusion, the SMS Advertising market in Canada is experiencing growth due to changing customer preferences, the integration of SMS Advertising with other digital marketing channels, local special circumstances such as high smartphone penetration and strict privacy regulations, and the stable macroeconomic environment. As businesses continue to recognize the effectiveness and potential of SMS Advertising, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.