Digital Classifieds - Canada | Statista Market Forecast

The ad spending in Canada's Digital Classifieds market is forecasted to reach US$449.90m in 2024.
The expected annual growth rate (CAGR 2024-2030) is 0.49%, leading to a projected market volume of US$463.30m by 2030.
When looking at global comparisons, China will dominate in ad spending with US$7.66bn in 2024.
The projected average ad spending per internet user in the Real Estate classifieds market in Canada is US$3.43 in 2024.
By 2030, 73% of the total ad spending in the Digital Classifieds market in Canada will come from mobile.
In Canada, the Digital Classifieds segment in the Advertising market is experiencing a surge in user engagement and platform innovation.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Canada is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Canada are shifting towards online platforms for buying and selling goods and services. The convenience and accessibility of digital classifieds platforms have made them increasingly popular among Canadian consumers. With the rise of smartphones and internet penetration, more people are turning to online platforms to search for products and services, making the digital classifieds market a thriving industry. One of the key trends in the Canadian Digital Classifieds market is the increasing focus on niche platforms. While general classifieds websites continue to dominate the market, specialized platforms catering to specific industries or interests are gaining traction. These niche platforms provide a more targeted and efficient way for users to find what they are looking for. Whether it is real estate, automobiles, or jobs, Canadians are gravitating towards platforms that cater specifically to their needs. Another trend in the market is the integration of advanced technologies such as artificial intelligence and machine learning. These technologies are being used to enhance the user experience, improve search capabilities, and provide personalized recommendations. With the help of AI algorithms, digital classifieds platforms can analyze user preferences and behavior to deliver more relevant and accurate search results. This trend is not only improving the user experience but also driving higher engagement and conversion rates. Local special circumstances also contribute to the growth of the Digital Classifieds market in Canada. The country's vast geography and dispersed population make online platforms an attractive option for connecting buyers and sellers across different regions. Additionally, Canada has a multicultural society with diverse languages and cultural preferences. Digital classifieds platforms that cater to specific ethnic communities or languages have gained popularity, allowing users to connect with others who share their cultural background. Underlying macroeconomic factors also play a role in the development of the Digital Classifieds market in Canada. The country's strong economy, high internet penetration rate, and favorable regulatory environment create a conducive environment for digital businesses to thrive. Additionally, the COVID-19 pandemic has accelerated the shift towards online platforms as more people are staying at home and relying on digital solutions for their needs. In conclusion, the Digital Classifieds market in Canada is experiencing growth and development due to shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more Canadians embrace online platforms for buying and selling, the market is expected to continue its upward trajectory.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.