In-App Advertising - Canada

Canada

Highlights

Ad spending in the In-App Advertising market in Canada is forecasted to reach US$5.98bn in 2024.
The expected annual growth rate (CAGR 2024-2030) for ad spending is 7.12%, leading to a projected market volume of US$9.04bn by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$203.80 in 2024.
When compared globally, China is set to generate the highest ad spending with US$132.80bn in 2024.
In Canada, the In-App Advertising market is rapidly expanding, driven by the increasing mobile app usage and the demand for targeted digital advertising solutions.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Canada has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of mobile applications.

Customer preferences: Canadian consumers have shown a strong preference for mobile devices, with a large percentage of the population owning smartphones and tablets. This has led to a shift in advertising strategies, with businesses increasingly focusing on in-app advertising to reach their target audience. In-app advertising allows companies to engage with consumers while they are actively using their mobile devices, providing a more personalized and interactive advertising experience.

Trends in the market: One of the key trends in the In-App Advertising market in Canada is the rise of programmatic advertising. Programmatic advertising uses automated technology to buy and sell ad space in real-time, allowing advertisers to reach their target audience more efficiently and effectively. This trend has been driven by advancements in data analytics and machine learning, which enable advertisers to better understand consumer behavior and tailor their advertising campaigns accordingly. Another trend in the market is the increasing use of native advertising. Native ads are designed to blend seamlessly with the content of the app, providing a more natural and non-intrusive advertising experience for users. This type of advertising has gained popularity in Canada due to its ability to engage users without disrupting their app experience.

Local special circumstances: Canada has a highly developed mobile app market, with a wide range of apps available across various categories. This provides advertisers with a diverse range of platforms to target their audience, from social media apps to gaming apps. The popularity of these apps has created a competitive market for in-app advertising, with advertisers vying for limited ad space within popular apps.

Underlying macroeconomic factors: The growth of the In-App Advertising market in Canada can be attributed to several underlying macroeconomic factors. Firstly, Canada has a strong and growing economy, which has led to increased consumer spending and a higher demand for goods and services. This has created opportunities for businesses to invest in advertising and reach a larger audience. Secondly, the high smartphone penetration rate in Canada has contributed to the growth of in-app advertising. The widespread use of smartphones has made it easier for businesses to target consumers on-the-go and deliver personalized advertising messages. Lastly, advancements in technology have made it easier for businesses to track and measure the effectiveness of their advertising campaigns. This has led to increased investment in in-app advertising, as businesses can now see a clear return on investment and make data-driven decisions to optimize their campaigns. In conclusion, the In-App Advertising market in Canada is experiencing significant growth due to changing customer preferences, the rise of programmatic advertising, the increasing use of native advertising, the highly developed mobile app market, and underlying macroeconomic factors such as a strong economy and high smartphone penetration rate.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.