E-mail Advertising - Turkey

Turkey

Highlights

Ad spending in the E-mail Advertising market in Turkey is forecasted to reach US$36.94m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.65%, leading to an estimated market volume of US$45.80m by 2030.
When compared globally, the United States is expected to have the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$0.48 in 2024.
In Turkey, the E-mail Advertising market is seeing a shift towards personalized and interactive campaigns to enhance customer engagement and drive conversion rates.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Turkey is experiencing significant growth and development.

Customer preferences: Customers in Turkey are increasingly relying on email as a primary communication tool, both for personal and professional purposes. This has led to a growing demand for email advertising, as businesses recognize the potential of reaching a large and engaged audience through this channel. Additionally, customers in Turkey are becoming more receptive to targeted and personalized advertising, which can be effectively delivered through email campaigns.

Trends in the market: One of the key trends in the Email Advertising market in Turkey is the adoption of mobile devices. Turkey has a high mobile penetration rate, with a large percentage of the population using smartphones and tablets. This has led to an increase in the number of people accessing their emails on mobile devices, creating new opportunities for email advertisers to reach their target audience. As a result, companies are increasingly optimizing their email campaigns for mobile devices, ensuring that their content is responsive and easily accessible on smaller screens. Another trend in the Email Advertising market in Turkey is the rise of programmatic advertising. Programmatic advertising allows companies to automate the process of buying and selling ad space, using algorithms to target specific audiences and optimize campaign performance. This trend is particularly relevant in Turkey, as it allows advertisers to reach a large and diverse population more efficiently and effectively. Programmatic advertising also enables real-time bidding, allowing advertisers to bid for ad space in an auction-like environment, ensuring that they get the best possible value for their investment.

Local special circumstances: One of the unique aspects of the Email Advertising market in Turkey is the country's young and tech-savvy population. Turkey has a large youth population, with a high percentage of internet users. This demographic is highly active on social media platforms and is more likely to engage with email advertising campaigns. As a result, companies in Turkey are focusing on creating engaging and interactive email content to capture the attention of this audience.

Underlying macroeconomic factors: The Email Advertising market in Turkey is also influenced by the country's economic growth and increasing consumer spending. Turkey has experienced steady economic growth in recent years, which has led to an expansion of the middle class and an increase in disposable income. This has resulted in a higher demand for products and services, leading to increased advertising budgets and investments in email marketing. In conclusion, the Email Advertising market in Turkey is experiencing growth and development due to customer preferences for email communication, the adoption of mobile devices, the rise of programmatic advertising, the country's young and tech-savvy population, and the underlying macroeconomic factors. As businesses in Turkey recognize the potential of email advertising to reach a large and engaged audience, they are investing in optimizing their email campaigns and leveraging programmatic advertising to maximize their reach and impact.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.