Telemarketing - Turkey | Statista Market Forecast

Telemarketing market ad spending in Turkey is forecasted to reach US$30.45m in 2024.
The sector is expected to exhibit a compound annual growth rate (CAGR 2024-2030) of 0.16%, leading to a projected market size of US$30.75m by 2030.
When compared globally, the United States will generate the highest ad spending (US$4.62bn in 2024).
The estimated average ad spending per capita in the Telemarketing market is set to be US$0.35 in 2024.
Turkey's telemarketing in the advertising market is leveraging cultural nuances effectively to create personalized and engaging campaigns for a diverse consumer base.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing Advertising market in Turkey has been experiencing significant growth in recent years.

Customer preferences: Turkish consumers have shown a growing interest in telemarketing advertising. They appreciate the convenience of receiving promotional offers and product information directly over the phone. Additionally, telemarketing allows for a more personalized approach, which resonates well with Turkish consumers who value individual attention and customized experiences.

Trends in the market: One of the key trends in the Telemarketing Advertising market in Turkey is the increasing adoption of mobile devices. Turkey has a high smartphone penetration rate, and this has created new opportunities for telemarketing companies to reach consumers directly through mobile phone calls and text messages. This trend is expected to continue as mobile usage continues to grow in the country. Another trend in the market is the rise of e-commerce in Turkey. With the increasing popularity of online shopping, telemarketing companies are leveraging this trend by reaching out to potential customers and promoting their products or services. Telemarketing offers a direct and immediate way to engage with consumers and drive sales in the e-commerce sector.

Local special circumstances: Turkey has a relatively young population, with a large percentage of the population being under the age of 35. This demographic is more receptive to telemarketing advertising and is more likely to engage with telemarketers. Additionally, Turkey has a high internet penetration rate, which provides telemarketing companies with a wide reach and access to a large customer base.

Underlying macroeconomic factors: The Turkish economy has been growing steadily in recent years, which has contributed to the growth of the Telemarketing Advertising market. The increasing disposable income of Turkish consumers has allowed them to spend more on products and services, making them attractive targets for telemarketing campaigns. Additionally, the government has implemented policies to support entrepreneurship and business growth, creating a favorable environment for telemarketing companies to thrive. In conclusion, the Telemarketing Advertising market in Turkey is experiencing growth due to customer preferences for personalized and convenient advertising, as well as the increasing adoption of mobile devices and the rise of e-commerce. The young population, high internet penetration rate, and favorable macroeconomic factors further contribute to the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.