The Direct Messaging Advertising market in Turkey is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in Turkey are increasingly turning to direct messaging advertising as a way to connect with brands and receive personalized content. This preference for direct messaging is driven by the convenience and immediacy it offers, allowing customers to engage with brands on their own terms and receive relevant information in real-time. Additionally, customers appreciate the personalized nature of direct messaging, as it allows them to feel more connected to brands and receive tailored offers and recommendations.
Trends in the market: One of the key trends in the Direct Messaging Advertising market in Turkey is the rise of chatbots. Chatbots are automated messaging systems that can interact with customers in a conversational manner. They are becoming increasingly sophisticated and are able to handle a wide range of customer inquiries and requests. Chatbots provide brands with a cost-effective and efficient way to engage with customers, as they can handle multiple conversations simultaneously and provide instant responses. This trend is driven by the growing demand for personalized customer experiences and the need for brands to scale their customer service operations. Another trend in the market is the integration of direct messaging advertising with social media platforms. Social media platforms such as Facebook Messenger and WhatsApp are increasingly being used as channels for direct messaging advertising. This integration allows brands to reach a wider audience and leverage the extensive user base of these platforms. It also provides customers with a seamless experience, as they can engage with brands through the same platform they use for social networking.
Local special circumstances: Turkey has a large and growing population of internet users, with a high level of smartphone penetration. This widespread adoption of technology and connectivity has created a fertile ground for the growth of direct messaging advertising. Additionally, Turkish customers are known for their high engagement with social media platforms, making them receptive to direct messaging advertising campaigns.
Underlying macroeconomic factors: Turkey has a strong and growing economy, which has contributed to the development of the Direct Messaging Advertising market. As disposable incomes rise and consumer spending increases, brands are investing more in advertising to capture the attention of Turkish consumers. This has created a favorable environment for the growth of direct messaging advertising, as brands seek innovative and effective ways to reach their target audience. In conclusion, the Direct Messaging Advertising market in Turkey is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of chatbots and the integration of direct messaging advertising with social media platforms are key trends driving this growth. Furthermore, Turkey's large and connected population, along with its strong economy, provide a favorable environment for the development of direct messaging advertising.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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