Web Push Advertising - Turkey

Turkey

Highlights

Ad spending in the Web Push Advertising market in Turkey is forecasted to reach US$7.69m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.64%, leading to a projected market volume of US$8.99m by 2030.
When compared globally, the United States will account for the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be US$0.10 in 2024.
Turkey's growing digital advertising market is seeing an increasing shift towards personalized Web Push Advertising strategies to engage target audiences effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Web Push Advertising market in Turkey is experiencing significant growth and development.

Customer preferences: Customers in Turkey are increasingly turning to web push advertising as a way to receive personalized and targeted content. With the rise of mobile usage and the increasing popularity of online shopping, consumers are looking for convenient and efficient ways to stay informed about new products, promotions, and updates from their favorite brands. Web push notifications provide a direct and immediate channel of communication, allowing businesses to reach their customers in real-time.

Trends in the market: One of the key trends in the Web Push Advertising market in Turkey is the growing adoption of push notifications by e-commerce businesses. As more and more consumers in Turkey are shopping online, e-commerce companies are leveraging web push advertising to engage with their customers and drive sales. These notifications can be used to send personalized offers, reminders about abandoned carts, and updates on order status, creating a seamless and personalized shopping experience. Another trend in the market is the integration of web push advertising with other marketing channels. Businesses in Turkey are recognizing the value of a multi-channel marketing approach, and are using web push notifications in conjunction with email marketing, social media advertising, and other digital marketing strategies. This integration allows businesses to reach their customers through multiple touchpoints, increasing the effectiveness of their marketing campaigns.

Local special circumstances: Turkey has a young and tech-savvy population, with a high smartphone penetration rate. This makes it an ideal market for web push advertising, as consumers are comfortable with using mobile devices and are receptive to receiving notifications. Additionally, Turkey has a growing e-commerce sector, with a large number of online retailers and marketplaces. This provides a fertile ground for the adoption of web push advertising, as businesses strive to differentiate themselves and stand out in a competitive market.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Turkey can also be attributed to several macroeconomic factors. Turkey has been experiencing steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This has led to a greater demand for products and services, and businesses are turning to web push advertising as a way to reach and engage with their target audience. Furthermore, the government in Turkey has been actively promoting digitalization and the development of the digital economy. This has created a favorable environment for the growth of the Web Push Advertising market, as businesses are encouraged to embrace digital marketing strategies and leverage new technologies to drive growth. In conclusion, the Web Push Advertising market in Turkey is thriving due to customer preferences for personalized and targeted content, the adoption of push notifications by e-commerce businesses, the integration of web push advertising with other marketing channels, the young and tech-savvy population, the growing e-commerce sector, steady economic growth, and government support for digitalization. These factors are driving the growth and development of the market, making it an exciting and promising industry in Turkey.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.