SMS Advertising - Turkey

Turkey

Highlights

Ad spending in the SMS Advertising market in Turkey is forecasted to reach US$2.08m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.40%, leading to a projected market volume of US$2.26m by 2030.
When compared globally, the United States will generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is estimated to be US$0.02 in 2024.
Turkey's SMS Advertising market is flourishing due to its high mobile penetration rate and the increasing popularity of targeted marketing strategies among businesses.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Turkey has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the increasing popularity of mobile devices in Turkey. With a large and tech-savvy population, Turkish consumers are highly reliant on their smartphones for various activities, including communication, social media, and online shopping. As a result, SMS advertising has become an effective way for businesses to reach and engage with their target audience.

Trends in the market: In addition to the widespread use of mobile devices, there are several other trends driving the growth of the SMS Advertising market in Turkey. Firstly, there has been a shift in advertising budgets towards digital channels, as businesses recognize the potential of reaching a larger audience through online platforms. SMS advertising offers a cost-effective and targeted approach, allowing businesses to reach customers directly on their mobile devices. Furthermore, advancements in technology have made SMS advertising more personalized and interactive. Businesses can now use customer data to create customized messages, tailored to individual preferences and behaviors. This level of personalization helps to increase engagement and conversion rates, making SMS advertising an attractive option for businesses in Turkey.

Local special circumstances: Turkey has a unique cultural and social landscape, which has also contributed to the growth of the SMS Advertising market. Turkish consumers are known to be highly social and value personal relationships. SMS advertising allows businesses to establish a direct and personal connection with their customers, which aligns with the cultural preferences of the Turkish market. Additionally, Turkey has a large youth population, with a high percentage of young people active on social media platforms. SMS advertising can be integrated with social media campaigns, allowing businesses to leverage the popularity of these platforms to reach a wider audience.

Underlying macroeconomic factors: The growth of the SMS Advertising market in Turkey is also influenced by macroeconomic factors. Turkey has a strong and stable economy, with a growing middle class and increasing disposable incomes. This has led to a rise in consumer spending and a greater demand for products and services. As businesses compete for market share, SMS advertising has become a valuable tool for reaching and engaging with customers in a cost-effective manner. Overall, the SMS Advertising market in Turkey is experiencing significant growth due to customer preferences for mobile devices, trends in digital advertising, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer behavior evolves, the SMS Advertising market is expected to further expand in Turkey.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.