Audio Advertising - New Zealand | Statista Market Forecast

New Zealand's Audio Advertising market is projected to reach US$141.20m in 2024.
The largest market in the country is Traditional Radio Advertising with a market volume of US$127.30m in 2024.
In global comparison, most ad spending will be generated the United States (US$19.07bn in 2024).
The average ad spending per listener in the Traditional Radio Advertising market is projected to amount to US$48.07 in 2024.
In New Zealand, the Audio Advertising market is experiencing a shift towards targeted podcasts, capturing niche audiences effectively.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in New Zealand is experiencing significant growth and development, driven by changing customer preferences and the emergence of new trends in the market. Customer preferences in the Audio Advertising market in New Zealand are shifting towards more personalized and targeted advertising. With the rise of digital platforms and streaming services, consumers have become accustomed to tailored content and are seeking the same level of personalization in advertisements. This has led to an increased demand for programmatic advertising, which allows advertisers to target specific audiences based on their demographics, interests, and behaviors. Additionally, consumers are increasingly engaging with audio content on mobile devices, creating opportunities for advertisers to reach them through audio ads on platforms such as music streaming apps and podcasts. Trends in the Audio Advertising market in New Zealand are also being influenced by global and regional market developments. One such trend is the growing popularity of voice-activated smart speakers, such as Amazon Echo and Google Home. These devices provide a new channel for audio advertising, as they can deliver targeted messages to users based on their preferences and behaviors. Advertisers are leveraging this technology to create interactive and engaging experiences for consumers, further driving the growth of the Audio Advertising market. Another trend is the integration of audio advertising with other forms of media, such as video and display ads. Advertisers are recognizing the power of combining different formats to create a more immersive and impactful advertising experience. This trend is particularly evident in the Audio Advertising market in New Zealand, where advertisers are increasingly incorporating audio ads into their digital marketing campaigns. Local special circumstances in New Zealand are also contributing to the development of the Audio Advertising market. The country has a high smartphone penetration rate and a tech-savvy population, making it an attractive market for digital advertising. Additionally, New Zealand has a strong music culture, with a high number of music festivals and events throughout the year. This provides advertisers with opportunities to reach a highly engaged and receptive audience through audio ads. Underlying macroeconomic factors, such as a growing economy and increased consumer spending, are also supporting the growth of the Audio Advertising market in New Zealand. As the economy continues to expand, businesses are investing more in advertising to capture the attention of consumers and drive sales. This has led to increased competition in the advertising industry, prompting advertisers to explore new and innovative ways to reach their target audience. Overall, the Audio Advertising market in New Zealand is experiencing growth and development driven by changing customer preferences, global and regional market trends, local special circumstances, and underlying macroeconomic factors. Advertisers are adapting to these changes by embracing programmatic advertising, leveraging new technologies, integrating different advertising formats, and targeting specific audiences. As the market continues to evolve, it is expected that audio advertising will play an increasingly important role in the overall advertising landscape in New Zealand.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.