TV & Video - Worldwide | Statista Market Forecast

Revenue in the TV & Video market market worldwide is projected to reach US$701.20bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.26%, resulting in a projected market volume of US$823.30bn by 2029.
The largest market within this market is Traditional TV & Home Video, which will have a market volume of US$384.80bn in 2024.
In a global context, most revenue will be generated the United States, amounting to US$280.30bn in 2024.
In the TV & Video market market worldwide, the number of users is expected to reach 6.7bn users by 2029.
User penetration in the TV & Video market market is anticipated to be at 80.7% in 2024.
The average revenue per user (ARPU) is projected to amount to US$112.20 in 2024.
As global streaming platforms expand, the worldwide TV & Video market increasingly prioritizes original content to attract and retain diverse audiences.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Worldwide is experiencing significant growth and development.

Customer preferences: Customers in Worldwide are increasingly demanding high-quality content and a seamless viewing experience. They are looking for a wide range of programming options, including both traditional broadcast channels and streaming services. Additionally, there is a growing preference for on-demand content, allowing viewers to watch their favorite shows and movies at their convenience.

Trends in the market: One of the key trends in the TV & Video market in Worldwide is the rise of streaming services. With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, more and more consumers are opting for streaming services to access their favorite content. This trend has led to a decline in traditional cable and satellite TV subscriptions. Another trend in the market is the growing popularity of original content produced by streaming platforms. Companies like Netflix, Amazon Prime Video, and Disney+ are investing heavily in creating their own exclusive shows and movies to attract subscribers. This has led to increased competition in the market and a shift in power from traditional broadcasters to streaming platforms.

Local special circumstances: In Worldwide, there are certain local special circumstances that are shaping the TV & Video market. For example, in some countries, government regulations and censorship play a significant role in determining the type of content that can be broadcasted. This can impact the availability and variety of programming options for viewers. Furthermore, cultural preferences and language barriers also influence the TV & Video market in Worldwide. Different regions have different tastes and preferences when it comes to content, and companies need to tailor their offerings accordingly. Localization of content, including dubbing or subtitling, is often necessary to cater to the diverse audience in Worldwide.

Underlying macroeconomic factors: Several underlying macroeconomic factors are driving the growth of the TV & Video market in Worldwide. The increasing disposable income of consumers is enabling them to spend more on entertainment options, including TV and video services. Economic growth and urbanization are also contributing to the expansion of the market, as more people have access to technology and internet connectivity. Additionally, advancements in technology, such as the development of high-definition and 4K televisions, are driving the demand for better quality content. This has led to investments in infrastructure and production capabilities to meet the growing consumer expectations. In conclusion, the TV & Video market in Worldwide is evolving to meet the changing preferences of consumers. The rise of streaming services, the popularity of original content, and the influence of local special circumstances are shaping the market. Moreover, underlying macroeconomic factors such as increasing disposable income and technological advancements are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.