American Football Merchandise - Worldwide

Worldwide

Highlights

Revenue in the American Football Merchandise market is projected to reach US$7.12bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.89%, resulting in a projected market volume of US$9.47bn by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$184.60 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 48.3m users by 2029.
User penetration in the American Football Merchandise market will be at 0.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market is seeing minimal growth, influenced by factors like low consumer interest and saturation of the market. Factors such as technological advancements and increasing popularity of online services have played a role in this growth trend.

Customer preferences: As the American Football Market within the Sports Market continues to grow, there is a noticeable increase in the demand for customized merchandise and fan apparel. This trend has been fueled by the rise of social media and the strong influence of athletes personal brand endorsements. Additionally, fans are increasingly prioritizing ethical and sustainable products, leading to a rise in the popularity of eco-friendly and socially responsible merchandise.

Trends in the market: In recent years, there has been a noticeable increase in the demand for licensed American football merchandise globally. This trend can be attributed to the growing popularity of the sport, particularly in overseas markets such as Europe, Asia, and Latin America. As more and more international fans engage with the American football market, there is a significant opportunity for the industry to tap into these markets through merchandise sales. With the rise of e-commerce and online marketplaces, there is also a growing trend towards digital retailing of football merchandise, allowing fans from all over the world to purchase their favorite teams merchandise with ease. This trend is expected to continue in the future, providing significant growth opportunities for industry stakeholders, including retailers, teams, and brands in the American football merchandise market. As global interest in American football grows, the industry needs to keep up with the demand for authentic and quality merchandise to capitalize on this upward trajectory. With the rise of social media and influencer marketing, there is also a potential for partnerships between football players and brands to drive merchandise sales and reach new markets. Overall, the current trends in the American football merchandise market showcase the significance of global expansion and digital innovation for industry players, with potentially lucrative implications for stakeholders in the years to come.

Local special circumstances: In the American Football Merchandise Market, unique local factors such as cultural preferences and regulatory guidelines influence market dynamics. In Europe, the market is driven by a strong fan base and increasing popularity of American football, resulting in a wide variety of merchandise options. In Asia, the market is growing due to the influence of American culture and increasing disposable incomes, leading to a demand for premium and authentic merchandise. In Australia, the market is driven by the countrys love for sports and the popularity of American football among young athletes, leading to a focus on high-performance merchandise.

Underlying macroeconomic factors: The American Football Merchandise Market in the Sports Market is driven by several economic factors, including global economic trends, national economic health, fiscal policies, and financial indicators. Countries with strong economic growth and stability, as well as favorable fiscal policies, are likely to experience higher demand for American Football Merchandise. Additionally, the increasing popularity of American football worldwide is expected to drive the growth of this market, particularly in emerging economies where the sport is gaining traction. Furthermore, the rise of e-commerce and online shopping has also played a significant role in the growth of the American Football Merchandise Market, providing consumers with easy access to a wide range of products and driving overall market expansion.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.