Milk - Egypt

  • Egypt
  • Revenue in the Milk Market is projected to reach US$2.99m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.18%, resulting in a projected market volume of US$3.80m by 2029.
  • With a projected market volume of US$14,640.00m in 2025, most revenue is generated in China.
  • In the Milk Market, the number of users is expected to amount to 1.6m users by 2029.
  • User penetration will be 1.1% in 2025 and is expected to hit 1.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$2.62.
Market
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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Jul 2024

Source: Statista Market Insights

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Most recent update: Jul 2024

Source: Statista Market Insights

eCommerce

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This report presents a comprehensive analysis and additional information on the Milk market, in a PDF format.
Food eCommerce: market data & analysis - Background Food eCommerce: market data & analysis - Cover

Analyst Opinion

The Milk eCommerce Market within the Dairy Products & Eggs sector in Egypt is witnessing moderate growth, influenced by factors such as increased internet penetration, shifting consumer preferences for online shopping, and the rising demand for fresh dairy products.

Customer preferences:
Consumers in Egypt are increasingly prioritizing the convenience of online grocery shopping, particularly for fresh dairy products. This trend is fueled by a younger demographic that values instant access and delivery services. Additionally, health-conscious individuals are turning to organic and locally sourced dairy options, reflecting a broader shift toward sustainability and quality. Furthermore, social media influences are shaping preferences, as consumers seek transparency in sourcing and production practices, driving engagement with brands that resonate with their values.

Trends in the market:
In Egypt, the Milk eCommerce market is experiencing a surge in demand for online purchases of dairy products and eggs, driven by a youthful consumer base that prioritizes convenience and efficiency. This trend is further enhanced by the increasing availability of delivery services, allowing for quicker access to fresh products. Moreover, there's a noticeable shift towards organic and locally sourced options, as health-conscious consumers seek higher quality and sustainable choices. Industry stakeholders must adapt to these evolving preferences, leveraging social media for transparency and brand engagement to capture the loyalty of this discerning market segment.

Local special circumstances:
In Egypt, the Milk eCommerce market is being shaped by unique local factors, including a young, tech-savvy population that embraces digital shopping as a lifestyle. Cultural preferences for fresh and traditional dairy products drive consumers to seek reliable online sources, while the country’s hot climate necessitates efficient cooling and delivery services to maintain product quality. Additionally, regulatory frameworks support local dairy farmers, promoting organic and locally sourced options, which resonate with health-conscious buyers. These dynamics foster a competitive landscape where convenience and quality are paramount.

Underlying macroeconomic factors:
The Milk eCommerce market in Egypt is significantly influenced by macroeconomic factors such as overall economic stability, consumer spending power, and inflation rates. A growing economy bolstered by government initiatives to enhance digital infrastructure facilitates online shopping adoption. Additionally, rising disposable incomes among the young population encourage spending on quality dairy products. Global trends, like the shift toward eCommerce and health-conscious consumption, further drive local demand. However, fluctuations in agricultural prices and foreign exchange rates can impact production costs and pricing strategies, shaping competitive dynamics in the dairy market.

Sales Channels

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Most recent update: Jul 2024

Source: Statista Market Insights

Users

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Most recent update: Aug 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Jul 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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