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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Other Confectionery & Snacks eCommerce Market in Egypt is witnessing mild growth, influenced by factors like changing consumer preferences, the rise of online shopping platforms, and increased availability of diverse snack options catering to local tastes.
Customer preferences: Consumers in Egypt are increasingly gravitating towards healthier snack options, reflecting a growing awareness of nutrition and wellness. This shift is evident in the rising demand for organic, low-sugar, and high-protein snacks, aligning with a broader global trend. Additionally, younger demographics are influencing the market, favoring innovative flavors and local ingredients that resonate with their cultural tastes. The convenience of eCommerce platforms further enhances accessibility, encouraging impulsive purchases and expanding the variety of snack offerings tailored to diverse consumer preferences.
Trends in the market: In Egypt, the Other Confectionery & Snacks eCommerce market is experiencing a notable shift towards healthier snack options, driven by a growing consumer awareness of nutrition and wellness. The demand for organic, low-sugar, and high-protein snacks is on the rise, reflecting global health trends. Additionally, younger consumers are seeking innovative flavors and local ingredients that cater to their cultural preferences. The ease of eCommerce platforms is further promoting this shift, enabling quick access to diverse snack choices and encouraging impulsive purchases, which presents both opportunities and challenges for industry stakeholders aiming to adapt to evolving consumer demands.
Local special circumstances: In Egypt, the Other Confectionery & Snacks eCommerce market is uniquely influenced by its rich culinary heritage and diverse regional preferences. The country’s geography, with its access to various agricultural products, fosters a vibrant local snack scene, encouraging the use of traditional ingredients like dates and nuts. Additionally, cultural festivities often drive demand for specific snacks, shaping seasonal buying patterns. Regulatory factors, such as import tariffs on foreign snacks, also incentivize local production, creating a competitive landscape that prioritizes homegrown brands while aligning with consumers' desires for authenticity and local flavors.
Underlying macroeconomic factors: The Other Confectionery & Snacks eCommerce market in Egypt is shaped by several macroeconomic factors, including national economic stability, inflation rates, and consumer purchasing power. As the economy grows, higher disposable incomes enable consumers to spend more on diverse snack options. Conversely, inflation can erode purchasing power, leading to shifts in consumer preferences towards value-oriented products. Additionally, government policies promoting local manufacturing and agriculture support homegrown snack brands, enhancing competition within the market. Global trends, such as increased health consciousness, also influence product offerings, driving demand for healthier snack alternatives while maintaining a connection to Egypt's rich culinary traditions.
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
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