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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Other Spreads & Sweeteners eCommerce Market in Egypt is witnessing moderate growth, influenced by factors such as changing consumer preferences, the rise of online shopping, and increasing health consciousness among the population.
Customer preferences: Consumers in Egypt are increasingly gravitating towards natural and organic spreads and sweeteners, reflecting a broader trend of health-conscious eating. This shift is influenced by a growing awareness of the benefits of clean-label products, as younger demographics prioritize transparency in food sourcing. Additionally, the rise of social media has spurred interest in food aesthetics, prompting consumers to seek visually appealing spreads. Convenience is also a key factor, with busy lifestyles driving demand for ready-to-use products available through eCommerce platforms that cater to modern shopping habits.
Trends in the market: In Egypt, the Other Spreads & Sweeteners eCommerce Market is experiencing a significant shift towards natural and organic options, driven by consumers' increasing health consciousness and preference for clean-label products. The rise of social media is amplifying the importance of product aesthetics, as visually appealing spreads gain traction. Concurrently, busy lifestyles are fueling the demand for convenient, ready-to-use products, readily accessible through eCommerce platforms. This convergence of trends presents substantial opportunities for industry stakeholders to innovate and expand their offerings, aligning with evolving consumer preferences and harnessing the digital marketplace's potential.
Local special circumstances: In Egypt, the Other Spreads & Sweeteners eCommerce Market is shaped by a rich culinary heritage that emphasizes traditional flavors, such as date syrup and molasses, while also integrating modern health trends. The growing urban population is increasingly exposed to diverse culinary influences, creating demand for innovative and culturally relevant products. Additionally, regulatory support for organic farming is boosting the supply of natural ingredients. These local factors, combined with a young, tech-savvy consumer base, are driving rapid growth in online sales and offering unique opportunities for brand differentiation.
Underlying macroeconomic factors: The Other Spreads & Sweeteners eCommerce Market in Egypt is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifts in consumer preferences towards healthier options. Global economic trends, including fluctuations in commodity prices and trade policies, impact the cost and availability of key ingredients like date syrup and molasses. Additionally, national economic health indicators, such as GDP growth and inflation rates, play a crucial role in consumer spending power. Government fiscal policies favoring small and medium enterprises enhance market entry for innovative brands, further stimulating eCommerce growth in this sector.
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
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