Beauty & Personal Care - North America

  • North America
  • The Beauty & Personal Care market in North America is projected to generate a revenue of US$123.70bn in 2025.
  • With an expected annual growth rate of 2.87% (CAGR 2025-2030), the market is anticipated to expand steadily.
  • The largest segment within this market is Personal Care, with a market volume of US$55.18bn in 2025.
  • When compared globally, in the United States stands out as the highest revenue-generating country, with a projected revenue of US$105bn in 2025.
  • This highlights the significant contribution of the US market to the overall Beauty & Personal Care market industry.
  • In terms of per capita revenue, the Beauty & Personal Care market is estimated to generate US$241.00 per person in North America in 2025.
  • This metric provides insight into the individual spending on beauty and personal care products within the region.
  • Furthermore, online sales are expected to contribute 62.3% of the total revenue in the Beauty & Personal Care market by 2025.
  • This indicates the growing significance of e-commerce channels in the industry's sales distribution.
  • In North America, the trend in the Beauty & Personal Care market is a growing demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Feb 2025

Source: Statista Market Insights

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Most recent update: Feb 2025

Source: Statista Market Insights

Consumer

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This report presents a comprehensive analysis and additional information on the Beauty & Personal Care market, in a PDF format.
Beauty & Personal Care: market data & analysis - Background Beauty & Personal Care: market data & analysis - Cover

Sales Channels

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Most recent update: Oct 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Feb 2025

Source: Statista Market Insights

Analyst Opinion

The Beauty & Personal Care market in North America is experiencing stagnant growth, influenced by shifting consumer preferences toward sustainability, increased competition from niche brands, and a heightened focus on personalized products and experiences.

Customer preferences:
Consumers in North America are increasingly prioritizing sustainability and ethical sourcing in their Beauty & Personal Care choices, driving demand for eco-friendly and cruelty-free products. This shift is particularly pronounced among younger demographics, who seek brands that align with their values. Additionally, personalized beauty solutions are gaining traction as consumers embrace tailored skincare regimens. The rise of social media influencers further amplifies niche brands, fostering a more diverse and inclusive market landscape that reflects evolving cultural attitudes toward beauty.

Trends in the market:
In North America, the Beauty & Personal Care market is experiencing a significant shift towards sustainability, with consumers increasingly favoring brands that prioritize eco-friendly and cruelty-free practices. This trend is particularly strong among younger consumers, who are not only conscious of environmental impact but also seek products that reflect their ethical values. Concurrently, personalized beauty solutions are becoming more mainstream, as consumers look for tailored skincare regimens that cater to their unique needs. The influence of social media is amplifying these trends, allowing niche and diverse brands to thrive and reshape the beauty landscape. This evolution presents opportunities for industry stakeholders to innovate and align their offerings with consumer values, ensuring relevance in a competitive market.

Local special circumstances:
In North America, the Beauty & Personal Care market is shaped by diverse regional preferences and a strong cultural emphasis on wellness and self-care. The influence of multiculturalism fosters a demand for inclusive product offerings that cater to a variety of skin tones and hair types, reflecting the region's demographic diversity. Additionally, stringent regulatory standards regarding ingredient safety and labeling practices ensure consumer protection, influencing brand formulation strategies. These local factors drive innovation, encouraging brands to adapt their products to meet both ethical concerns and consumer expectations in a rapidly evolving market.

Underlying macroeconomic factors:
The Beauty & Personal Care market in North America is significantly influenced by macroeconomic factors such as consumer spending patterns, economic stability, and demographic trends. A strong economy typically leads to increased disposable income, allowing consumers to spend more on premium beauty products. Additionally, shifting demographic trends, including a growing focus on sustainability and ethical consumption, shape purchasing decisions. Fiscal policies that encourage innovation and support small businesses also play a role, fostering a competitive landscape. Furthermore, global supply chain dynamics and trade agreements impact product availability and pricing, influencing market performance in this diverse sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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