Egypt, the land of Pharaohs and Pyramids, is also a country that has seen a significant rise in the Online Food Delivery market in recent years.
Customer preferences: Egyptians are known for their love of food and their passion for trying out new cuisines. The convenience of ordering food online has made it a popular choice among the people. The younger generation, in particular, is more tech-savvy and prefers the ease of ordering food online rather than going to a restaurant. The growing number of working professionals in the country has also contributed to the rise of the Online Food Delivery market.
Trends in the market: The Online Food Delivery market in Egypt has witnessed a surge in demand due to the COVID-19 pandemic. With people staying indoors, the demand for online food delivery has increased significantly. The market has also seen a rise in the number of players, with both local and international players entering the market. The competition has led to an increase in the quality of service and a decrease in prices, making it more affordable for the masses.
Local special circumstances: Egypt is a country with a rich culinary heritage, and the Online Food Delivery market has allowed people to explore different cuisines from the comfort of their homes. The market has also given a boost to the local food industry, with many small businesses and home chefs entering the market. The rise of the Online Food Delivery market has also led to the creation of new jobs in the country.
Underlying macroeconomic factors: Egypt has a large population of over 100 million people, and the rise of the middle class in the country has contributed to the growth of the Online Food Delivery market. The government's efforts to improve the country's digital infrastructure have also played a significant role in the market's growth. The country's strategic location has made it a hub for international trade and commerce, attracting foreign investors to the market. The rise of e-commerce and digital payments in the country has also contributed to the growth of the Online Food Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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