The eServices market in Egypt has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Egypt have shifted towards digital services, as more people are becoming connected to the internet and using smartphones. This has led to an increased demand for eServices such as online shopping, food delivery, ride-hailing, and digital payments. Customers are looking for convenience, efficiency, and cost-effectiveness, and eServices provide them with the ability to access a wide range of products and services from the comfort of their own homes. Trends in the eServices market in Egypt are also contributing to its development. The rise of e-commerce platforms has made it easier for businesses to reach customers and expand their market reach. Online marketplaces provide a platform for small businesses to sell their products and services, thereby promoting entrepreneurship and economic growth. Additionally, the popularity of ride-hailing services has transformed the transportation industry, providing customers with a more convenient and affordable alternative to traditional taxis. Local special circumstances in Egypt have also played a role in the growth of the eServices market. The country has a large and young population, with a high percentage of internet users. This demographic trend has created a large customer base for eServices, as young people are more likely to adopt new technologies and embrace digital services. Furthermore, the government has been supportive of the eServices sector, implementing policies and regulations that promote innovation and entrepreneurship. Underlying macroeconomic factors have also contributed to the development of the eServices market in Egypt. The country has experienced stable economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a favorable environment for the eServices sector, as customers have more purchasing power and are willing to spend on digital services. Additionally, the government has made efforts to improve the country's digital infrastructure, such as expanding internet access and investing in technology parks, which has further facilitated the growth of the eServices market. In conclusion, the eServices market in Egypt is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As more people in Egypt embrace digital services and the government continues to support the sector, the eServices market is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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