Productivity Software - Thailand

Thailand

In 2024, the projected revenue in the Productivity Software market for Thailand is expected to reach US$122.60m.
The market is dominated by Office Software, which is projected to have a market volume of US$43.97m in the same year.
The revenue in this market segment is anticipated to grow at an annual rate of 3.53% from 2024 to 2029, resulting in a market volume of US$145.80m by 2029.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$40,870.00m in 2024.
Thailand's growing tech-savvy workforce is driving the demand for productivity software, making it a thriving market for software companies.

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

The demand for productivity software in Thailand has been steadily increasing over the years due to the country's growing economy and the adoption of digital technologies in various industries.

Customer preferences: Thai consumers are becoming more tech-savvy and are increasingly relying on digital tools to improve their work efficiency. The younger generation, in particular, is more inclined to use productivity software to manage their tasks and schedules. Additionally, businesses in Thailand are also recognizing the importance of productivity software in improving their operations and are investing in such tools to enhance their productivity.

Trends in the market: The productivity software market in Thailand is witnessing a shift towards cloud-based solutions, which offer greater flexibility and cost-effectiveness compared to traditional software. Moreover, the COVID-19 pandemic has accelerated the adoption of remote work, leading to an increased demand for productivity software that enables collaboration and remote access.

Local special circumstances: Thailand has a relatively small market for productivity software compared to other countries in the region, such as Singapore and Malaysia. However, the market is expected to grow in the coming years due to the government's push towards digitalization and the increasing adoption of technology by businesses and consumers.

Underlying macroeconomic factors: Thailand's economy has been growing steadily in recent years, driven by strong exports and a thriving tourism industry. This has led to an increase in disposable income and a growing middle class, which has in turn fueled demand for productivity software. Additionally, the government's initiatives to promote digitalization and innovation in various industries have also contributed to the growth of the productivity software market in Thailand.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.