Key regions: Canada, United Kingdom, France, South Korea, Germany
The Creative Software market in Thailand has been steadily growing over the past few years, with a particular focus on graphic design and video editing software.
Customer preferences: Thai consumers have shown a preference for software that is user-friendly and affordable, while still offering a wide range of features. In particular, there has been a growing demand for software that can be used on mobile devices, as the use of smartphones and tablets continues to increase in Thailand.
Trends in the market: One trend in the Creative Software market in Thailand is the increasing popularity of cloud-based software. This allows users to access their software and data from anywhere, without the need for expensive hardware or software installations. Another trend is the rise of subscription-based pricing models, which allow users to pay for software on a monthly or yearly basis, rather than having to purchase it outright. This makes the software more accessible to a wider range of users, particularly those who may not have the funds to invest in expensive software packages.
Local special circumstances: Thailand has a growing creative industry, with many local businesses and individuals looking to create high-quality content for a range of purposes, from marketing to entertainment. This has led to an increased demand for software that can help users create professional-grade content quickly and easily. Additionally, Thailand has a large number of small and medium-sized enterprises (SMEs), many of which may not have the resources to invest in expensive software packages. This has created a need for affordable, user-friendly software that can help these businesses compete with larger companies.
Underlying macroeconomic factors: Thailand has a growing economy, with a large and increasingly affluent middle class. This has led to an increase in demand for high-quality products and services, including creative content. Additionally, the Thai government has been actively promoting the creative industry, recognizing its potential to drive economic growth and create jobs. This has led to increased investment in the sector, including the establishment of creative hubs and other initiatives aimed at supporting local businesses and entrepreneurs. Finally, Thailand's strategic location in Southeast Asia has made it an attractive destination for foreign investors, many of whom are looking to tap into the country's growing creative industry.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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