Key regions: United Kingdom, United States, Australia, France, Germany
The Application Development Software market in Thailand has been experiencing significant growth in recent years.
Customer preferences: Thailand's growing economy and increasing digitalization have led to a rise in demand for application development software. Small and medium-sized businesses are increasingly turning to software development to streamline their operations and improve their customer experience. Additionally, the rise of mobile devices has led to a surge in demand for mobile app development software.
Trends in the market: One of the key trends in the Thai application development software market is the shift towards cloud-based solutions. Cloud-based software development platforms offer greater flexibility and scalability, making them an attractive option for businesses of all sizes. Another trend is the increasing use of low-code and no-code development platforms, which allow businesses to create custom applications without the need for extensive coding knowledge.
Local special circumstances: One of the unique aspects of the Thai market is the high level of government support for the technology sector. The government has launched several initiatives aimed at promoting the development of the digital economy, including the establishment of digital parks and the provision of tax incentives for tech companies. This support has helped to create a favorable environment for software development companies in Thailand.
Underlying macroeconomic factors: Thailand's strong economic growth and increasing digitalization are the primary drivers of the application development software market. The country's GDP has been growing steadily in recent years, and the government has made significant investments in infrastructure and digital technology. Additionally, the rise of e-commerce and the increasing use of mobile devices have created a significant demand for software development services.In conclusion, the application development software market in Thailand is experiencing significant growth due to a combination of favorable customer preferences, market trends, and local special circumstances. The government's support for the technology sector and the country's strong economic growth are also significant underlying factors driving the market forward. As the digital economy continues to grow in Thailand, it is likely that the demand for application development software will continue to increase in the coming years.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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