Customer Relationship Management Software - Turkey

In 2024, the projected revenue in the Customer Relationship Management Software market in Turkey is expected to reach US$80.86m.
Furthermore, it is anticipated that the market will experience an annual growth rate of 14.81% (CAGR 2024-2029), resulting in a market volume of US$161.30m by 2029.
Additionally, it is projected that the average Spend per Employee in the Customer Relationship Management Software market in Turkey will reach US$2.24 in 2024.
When compared globally, United States is expected to generate the highest revenue, amounting to US$45.11bn in 2024.
Turkey is experiencing a rising demand for Customer Relationship Management Software as businesses prioritize customer-centric strategies.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

For more information on the displayed data, use the info button right next to the boxes.

Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Turkey has been growing steadily in recent years, driven by several factors unique to the country.

Customer preferences: Turkish businesses are increasingly adopting CRM software to manage customer relationships, as they recognize the importance of customer satisfaction in driving sales and revenue. With the rise of e-commerce and online shopping, customers in Turkey are more demanding than ever before, and businesses need to provide excellent customer service to remain competitive.

Trends in the market: One trend in the CRM software market in Turkey is the increasing use of cloud-based solutions. Cloud-based CRM software is becoming more popular as it offers greater flexibility and scalability, allowing businesses to easily scale up or down depending on their needs. Another trend is the integration of artificial intelligence and machine learning into CRM software, which can help businesses better understand customer behavior and preferences, and provide more personalized experiences.

Local special circumstances: Turkey has a large and growing population of young, tech-savvy consumers who are comfortable using digital channels to interact with businesses. This has led to the growth of online marketplaces and e-commerce platforms, which in turn has increased demand for CRM software. Additionally, Turkey has a large number of small and medium-sized enterprises (SMEs) that are increasingly adopting CRM software to improve their customer relationships and compete with larger businesses.

Underlying macroeconomic factors: Turkey's economy has been growing steadily in recent years, with GDP growth averaging around 5% per year. This has led to increased business investment and spending, including in CRM software. Additionally, Turkey has a large and growing middle class, which has more disposable income to spend on goods and services, driving demand for CRM software. However, political instability and currency fluctuations have also impacted the market, with some businesses delaying investment in CRM software until the economic situation stabilizes.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.