Enterprise Software - Turkey

Turkey

In 2024, the projected revenue in the Enterprise Software market in Turkey is expected to reach US$273.10m.
Among the various software categories, AI Development Tool Software dominates the market with a projected market volume of US$86.16m in 2024.
Looking ahead, the revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 9.68%, resulting in a market volume of US$433.40m by 2029.
When it comes to the average Spend per Employee in the Enterprise Software market, it is projected to reach US$7.57 in 2024.
In a global context, United States is expected to generate the highest revenue, amounting to US$150.50bn in 2024.
The demand for enterprise software solutions in Turkey is rapidly increasing due to the country's growing digital transformation initiatives.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Turkey has been experiencing significant growth over the past few years.

Customer preferences: Turkish businesses are increasingly turning to Enterprise Software solutions to enhance their operations and improve efficiency. The demand for cloud-based software solutions has been on the rise, as businesses seek to reduce their IT costs and improve accessibility. Additionally, there has been a growing interest in software solutions that can help businesses better manage their customer relationships, as well as those that can provide advanced analytics and reporting capabilities.

Trends in the market: One of the key trends in the Enterprise Software market in Turkey is the growing adoption of Software-as-a-Service (SaaS) solutions. This trend is being driven by the increasing availability of high-speed internet and the growing number of businesses that are looking to reduce their IT costs. Another trend is the increasing demand for mobile-friendly software solutions, as businesses seek to improve accessibility and enable their employees to work remotely.

Local special circumstances: One of the unique characteristics of the Turkish market is the large number of small and medium-sized enterprises (SMEs). These businesses often have limited IT budgets and resources, which has led to a growing demand for affordable and easy-to-use software solutions. Additionally, the Turkish government has been actively promoting the adoption of digital technologies, which has helped to drive the growth of the Enterprise Software market.

Underlying macroeconomic factors: Turkey has a rapidly growing economy, with a large and young population that is increasingly tech-savvy. This has created a favorable environment for the growth of the Enterprise Software market, as businesses seek to leverage technology to gain a competitive advantage. Additionally, Turkey has a well-developed IT infrastructure, with high-speed internet connectivity and a large pool of skilled IT professionals. These factors have helped to attract foreign investment in the Enterprise Software market, further driving its growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.