Public Cloud - Turkey

Turkey

In Turkey, revenue in the Public Cloud market is projected to reach US$2,020.00m in 2024.
Platform as a Service is expected to dominate the Turkish market with a projected market volume of US$668.90m in 2024.
Revenue in Turkey is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 18.62%, leading to a market volume of US$4,744.00m by 2029.
In a global context, the majority of revenue will be generated the United States, amounting to US$388.50bn in 2024.
Turkey's public cloud market is rapidly evolving, driven by increasing digital transformation initiatives among local businesses seeking scalable and efficient IT solutions.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Turkey is experiencing significant growth, driven by increasing adoption of digital technologies, growing health awareness among consumers, and the convenience of online health services. Factors such as Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service contribute to the market's growth rate, making it a promising and lucrative market for businesses in Turkey.

Customer preferences: As technology becomes increasingly integrated into daily life in Turkey, consumers are gravitating towards the convenience and flexibility offered by public cloud services. This trend is particularly evident among the younger generation, who prioritize on-demand access to data and applications. Additionally, the growing popularity of remote work and e-commerce has further increased the demand for public cloud solutions, as businesses seek to streamline operations and improve efficiency.

Trends in the market: In Turkey, the Public Cloud Market is experiencing a surge in demand for Software-as-a-Service (SaaS) solutions, with businesses looking to streamline their operations and reduce IT costs. There is also a growing trend towards multi-cloud adoption, with companies utilizing a combination of public and private cloud services for greater flexibility and scalability. This trajectory towards cloud-based solutions is significant for industry stakeholders, as it presents opportunities for providers to offer tailored services and for businesses to improve their efficiency and competitiveness. However, there may be potential implications for data privacy and security, as the use of public cloud services increases.

Local special circumstances: In Turkey, the Public Cloud Market is experiencing rapid growth due to the country's strategic location as a bridge between Europe and Asia. This has led to increased investment in digital infrastructure, making Turkey a hub for data centers and cloud services. Additionally, the country's young and tech-savvy population, coupled with government incentives for digital transformation, has fueled the demand for public cloud solutions. However, strict data localization laws and concerns over data privacy have also shaped the market landscape. This has resulted in the emergence of local providers offering customized solutions to meet regulatory requirements.

Underlying macroeconomic factors: The Public Cloud Market in Turkey is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with supportive regulatory environments and robust investments in cloud technologies are experiencing rapid market growth, while those with regulatory challenges and limited funding are facing slower growth. The increasing demand for cloud services in Turkey is also driven by the growing number of businesses adopting digital transformation strategies and the need for improved efficiency and cost-effectiveness. Additionally, the country's strong economic growth and favorable business climate make it an attractive market for cloud providers.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.