Software - Turkey

  • Turkey
  • in Turkey, a country with a rich history and vibrant culture, is also a player in the software market.
  • In 2024, the projected revenue for the software market in Turkey is estimated to be US$655.50m, indicating a promising future for this sector.
  • Within the software market, the dominant force is Enterprise Software , which is expected to reach a market volume of US$273.10m in 2024.
  • This showcases the significance of enterprise software solutions in Turkey's digital landscape.
  • Looking ahead, the software market in Turkey is anticipated to experience steady growth.
  • The annual growth rate, known as the CAGR (2024-2029), is projected to be 6.94%.
  • This growth trajectory is expected to result in a market volume of US$916.70m by 2029, demonstrating the country's potential for continued expansion in this sector.
  • When compared on a global scale, it is worth noting that United States leads the pack in terms of revenue generation.
  • In 2024, United States is set to generate a staggering US$363.40bn in software market revenue.
  • This highlights the global dominance of the US market and the challenges that in Turkey may face in its quest for market share.
  • As in Turkey continues to develop its software market, it will be intriguing to witness how the country's unique strengths and challenges shape its trajectory in this dynamic industry.
  • Turkey is experiencing a surge in software development, with a growing number of local startups and a strong focus on innovative technologies.

Key regions: United States, Canada, Germany, China, Japan

 
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Analyst Opinion

The software market in Turkey has been experiencing significant growth in recent years, driven by a number of factors that have contributed to the development of the industry in the country.

Customer preferences:
Turkish customers have shown a greater interest in software products that are tailored to their specific needs and requirements. This has led to the emergence of niche software products that cater to specific industries and sectors, such as healthcare, finance, and manufacturing. Additionally, customers in Turkey have become more tech-savvy and are increasingly using software products to improve their productivity and efficiency.

Trends in the market:
One of the key trends in the software market in Turkey is the increasing adoption of cloud-based software solutions. This has been driven by the growing demand for software products that can be accessed from anywhere and at any time, as well as the need for more secure and reliable data storage solutions. Another trend in the market is the growing popularity of mobile software applications, which are becoming increasingly important as more and more customers use mobile devices to access the internet.

Local special circumstances:
The Turkish software market is unique in that it is heavily influenced by the country's culture and history. For example, the Turkish language is spoken by over 80 million people worldwide, making it one of the most widely spoken languages in the world. This has led to the development of software products that are specifically designed for Turkish speakers, including language learning software, translation software, and other language-related products. Additionally, the country's rich history and culture have contributed to the development of software products that are focused on Turkish history, art, and literature.

Underlying macroeconomic factors:
The growth of the software market in Turkey is also being driven by a number of underlying macroeconomic factors, including the country's young and growing population, its rapidly expanding middle class, and its strategic location at the crossroads of Europe and Asia. Additionally, the Turkish government has been actively working to promote the development of the country's technology sector, providing tax incentives and other forms of support to local software companies. Overall, these factors have contributed to the growth and development of the software market in Turkey, and are likely to continue to do so in the years to come.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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