Customer Relationship Management Software - Greece

In 2024, the revenue in the Customer Relationship Management Software market is predicted to reach US$52.69m.
The market is expected to demonstrate an annual growth rate of 7.47% from 2024 to 2029, resulting in a market volume of US$75.53m by 2029.
Additionally, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$10.91 in 2024.
When compared globally, United States is anticipated to generate the highest revenue of US$45.11bn in 2024.
in Greece, known for its rich history and cultural heritage, also participates in the Customer Relationship Management Software market.
Greece's growing adoption of Customer Relationship Management software is driven by the need to enhance customer engagement and improve business efficiency.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Greece has been experiencing significant growth in recent years, driven by a number of factors.

Customer preferences: Greek businesses are increasingly recognizing the importance of customer relationship management and are turning to software solutions to help manage their customer interactions. This is particularly true for small and medium-sized enterprises, which make up the majority of businesses in Greece. These businesses are looking for affordable and easy-to-use CRM software that can help them manage customer data and improve customer engagement.

Trends in the market: One of the key trends in the CRM software market in Greece is the shift towards cloud-based solutions. This is driven by the increasing availability of high-speed internet and the growing demand for flexible and scalable software solutions. Many businesses are also looking for software that can integrate with other business tools, such as marketing automation and sales management software.Another trend in the market is the increasing use of AI and automation in CRM software. This is driven by the need for businesses to manage large amounts of customer data and to personalize their interactions with customers. AI-powered CRM software can help businesses analyze customer data, identify trends and patterns, and automate repetitive tasks. This can help businesses save time and improve the efficiency of their customer engagement.

Local special circumstances: The Greek economy has been recovering from a long period of recession, and this has led to increased investment in technology and digital transformation. Many businesses are looking to modernize their operations and improve their competitiveness, and CRM software is seen as an important tool in achieving these goals.However, the Greek market is also characterized by a high degree of fragmentation and competition. There are many small and medium-sized software vendors offering CRM solutions, as well as larger international vendors. This can make it difficult for businesses to choose the right software solution and can lead to price competition and margin pressure for vendors.

Underlying macroeconomic factors: The Greek economy has been growing slowly but steadily in recent years, and this has helped to support the growth of the CRM software market. However, the economy remains vulnerable to external shocks, such as changes in the global economic environment or geopolitical risks in the region.Overall, the CRM software market in Greece is expected to continue to grow in the coming years, driven by the increasing importance of customer relationship management and the growing availability of affordable and flexible software solutions. However, vendors will need to navigate a highly competitive market and address the specific needs of Greek businesses in order to be successful.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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