Data Center

Revenue in the Data Center market is projected to reach US$1.04bn in 2024.
Network Infrastructure dominates the market with a projected market volume of US$853.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.52%, resulting in a market volume of US$1.29bn by 2029.
In global comparison, most revenue will be generated United States (US$123.20bn in 2024).

Definition:

The Data Center market is a critical segment of the technology industry focusing on supplying and managing physical infrastructure necessary for hosting and operating IT systems, primarily servers, storage, and network equipment. This market spans from traditional in-house data centers to sophisticated facilities offered by specialized providers, covering services like hosting, shared data center facilities, and managed data center solutions. It targets a diverse client base, ranging from small businesses to large enterprises, offering flexible, scalable solutions for their IT infrastructure needs. This sector is integral to the efficient functioning and security of IT operations in various organizations.

Structure:

The Data Center market is structured in three markets based on the services model provided by the companies.

The Server market covers the resources and services related to servers, integral for hosting websites, managing databases, and supporting cloud computing.
The Storage market covers the resources and services related to data storage systems, crucial for archiving, data backup, and ensuring data recovery.
The Network Infrastructure market covers the resources and services related to network hardware essential for ensuring connectivity, data transmission, and network security.

Additional Information:

The Data Center market includes revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Market values represent revenues paid to primary vendors at the manufacturer price level either directly or through distribution channels (excluding VAT). Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the Data Center market include companies such as Dell, HPE, Huawei, and Ericsson.

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Network Infrastructure, such as Cisco Routers and Switches, and Arista Network Ethernet Switches
Infrastructure Firewalls, such as Palo Alto Network Next-Generation Firewall, and Fortinet FortiGate Firewalls
Servers, such as Dell PowerEdge Servers, HPE ProLiant Servers, and IBM Power Systems
Storage, such as Dell EMC Storage Solutions, and NetApp Data Storage Systems

IT Infrastructure for Private Environments, such as VMware vSphere, and Cisco UCS
Software, such as Microsoft Windows Server, and Red Hat Enterprise Linux
Cloud Hosting Services, such as AWS, Microsoft Azure, and GCP
Network Infrastructure Services, such as IT Support Services, and Home Internet Services Providers (ISPs)

The Data Center market in Greece is experiencing slow growth due to various factors such as limited investments in digital infrastructure, low IT spending by businesses, and a small market size. However, the increasing adoption of cloud computing and the government's initiatives to promote digitalization could drive growth in the long term.

Customer preferences: The Greek data center market is witnessing a growing demand for eco-friendly and energy-efficient solutions, driven by the country's commitment to reducing carbon emissions. In addition, there is a rising demand for cloud-based services, as businesses in Greece are increasingly adopting digitalization and remote working models. This shift is further fueled by the surge in online shopping and e-commerce, leading to a need for robust and secure data storage and processing capabilities.

Trends in the market: In Greece, the Data Center Market is experiencing a surge in demand for cloud-based services, as businesses increasingly rely on digital solutions for their operations. This trend is expected to continue in the coming years, as more companies adopt remote work and digital transformation strategies. This shift towards cloud-based services is significant for the industry, as it offers cost-effective and scalable solutions for businesses. However, it also poses challenges for data center providers in terms of ensuring reliable connectivity and security measures. To keep up with this trend, industry stakeholders must invest in upgrading their infrastructure and implementing robust data security protocols.

Local special circumstances: In Greece, the Data Center Market is influenced by the country's geographical location as a gateway between Europe, Asia, and Africa. This strategic position has attracted multinational companies to establish data centers in Greece, providing a competitive edge in the region. Furthermore, the culture of innovation and entrepreneurship in Greece has fostered a thriving tech industry, driving demand for data center solutions. Additionally, the government's initiatives to attract foreign investments and improve the country's digital infrastructure have created a favorable environment for the growth of the data center market in Greece.

Underlying macroeconomic factors: The Data Center Market in Greece is heavily impacted by macroeconomic factors such as economic stability, government policies, and investment in technology infrastructure. As a member of the European Union, Greece's economy is influenced by the broader economic trends and policies of the EU. The government's efforts to modernize and digitize the country's infrastructure, coupled with investments in emerging technologies, have created a favorable environment for the growth of the data center market. Additionally, the increasing demand for data storage and processing, driven by the rise of digitalization and the adoption of cloud computing, has also contributed to the growth of the market in Greece. These factors make Greece an attractive market for data center investments and suggest a positive outlook for its future growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Although data centers may not make front page news, they serve a critical role as the infrastructure powering the most exciting developments in tech. While data centers were once known as small rooms housed on-site by business users, they have increasingly become extensive, centralized facilities managed by multinational operators. Many organizations rent data center capacity from a so-called colocation provider such as Equinix or Digital Realty, while others subscribe to cloud subscription services to take care of their storage and compute requirements. The global market was forecast to bring in 344 billion U.S. dollars in 2024, propelled by the adoption data intensive technologies.