Enterprise Software - Greece

Greece

Revenue in the Enterprise Software market is projected to reach US$180.00m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$52.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.27%, resulting in a market volume of US$221.90m by 2029.
The average Spend per Employee in the Enterprise Software market is projected to reach US$37.27 in 2024.
In global comparison, most revenue will be generated in the United States (US$150.50bn in 2024).

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Greece has been steadily growing over the past few years, driven by a number of factors unique to the country.

Customer preferences: Greek businesses have shown a preference for cloud-based software solutions, as they offer greater flexibility and cost savings compared to traditional on-premise solutions. This trend is in line with global market trends, as more and more businesses are moving towards cloud-based solutions.

Trends in the market: One of the key trends in the Enterprise Software market in Greece is the increasing adoption of software solutions that help businesses automate their processes, such as ERP and CRM systems. This is driven by the need for businesses to become more efficient and competitive in an increasingly globalized market.Another trend is the growing importance of data analytics in the Enterprise Software market. Businesses are increasingly looking to leverage data to gain insights into their operations and make better-informed decisions. This trend is in line with global market trends, as data analytics is becoming an increasingly important part of the Enterprise Software market worldwide.

Local special circumstances: One of the unique factors driving the Enterprise Software market in Greece is the country's economic situation. The Greek economy has been struggling in recent years, and businesses are looking for ways to become more efficient and competitive in order to survive. This has led to an increased focus on software solutions that help businesses automate their processes and gain insights into their operations.Another factor is the country's regulatory environment. Greece has implemented a number of regulations aimed at improving business transparency and accountability, such as the introduction of e-invoicing requirements. This has led to an increased demand for software solutions that help businesses comply with these regulations.

Underlying macroeconomic factors: The Enterprise Software market in Greece is also influenced by broader macroeconomic factors, such as the country's GDP growth and unemployment rate. While the Greek economy has been struggling in recent years, there are signs of improvement, with GDP growth returning to positive territory in 2017. This has helped to drive demand for Enterprise Software solutions as businesses look to take advantage of the improving economic situation.Overall, the Enterprise Software market in Greece is set to continue its growth trajectory, driven by a combination of customer preferences, local special circumstances, and underlying macroeconomic factors. As Greek businesses continue to look for ways to become more efficient and competitive, the demand for software solutions that help them achieve these goals is likely to remain strong.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.