Market Insights Technology Software Enterprise Software

eCommerce Software - Greece

Greece

Revenue in the eCommerce Software market is projected to reach US$5.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.40%, resulting in a market volume of US$5.73m by 2029.
The average Spend per Employee in the eCommerce Software market is projected to reach US$1.05 in 2024.
In global comparison, most revenue will be generated in the United States (US$4,364.00m in 2024).

Key regions: China, Japan, Germany, United Kingdom, France

Market

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Currency

Analyst Opinion

The Greek eCommerce Software market has been experiencing steady growth in recent years.

Customer preferences: Greek customers have been increasingly turning to online shopping due to the convenience and ease of use. The COVID-19 pandemic has also accelerated the shift towards eCommerce as more consumers prefer to shop from the safety of their homes. As a result, there has been a surge in demand for eCommerce software that can support online businesses.

Trends in the market: One of the major trends in the Greek eCommerce Software market is the adoption of cloud-based solutions. Cloud-based eCommerce software provides businesses with the flexibility and scalability needed to meet the demands of a growing online customer base. Additionally, there has been a rise in the use of mobile devices for online shopping, which has led to an increased demand for mobile-optimized eCommerce software.

Local special circumstances: The Greek eCommerce Software market is unique due to the country's geography. Greece is made up of many islands, which can make it difficult for businesses to deliver products to customers. This has led to the development of eCommerce software that can manage shipping and logistics to ensure timely delivery of products to customers.

Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged recession, which has led to an increase in consumer spending. Additionally, the government has been implementing policies to encourage entrepreneurship and innovation, which has led to a growth in the number of startups and small businesses. These factors have contributed to the growth of the eCommerce Software market in Greece.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.