Customer Relationship Management Software - China

The projected revenue in the Customer Relationship Management Software market for China is estimated to reach US$5.44bn in 2024.
It is expected to experience a steady annual growth rate (CAGR 2024-2029) of 18.11%, resulting in a market volume of US$12.51bn by 2029.
Furthermore, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$6.92 in 2024.
In comparison to other countries, United States is expected to generate the highest revenue in the market, reaching US$45.11bn in 2024.
Chinese companies are increasingly adopting Customer Relationship Management software to improve customer engagement and streamline their sales processes.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

China's economy has been growing rapidly over the past few years and with the rise of the digital age, the Customer Relationship Management (CRM) Software market has been booming.

Customer preferences: Chinese customers are increasingly seeking personalized experiences when interacting with businesses, which has led to a surge in demand for CRM software. Customers expect businesses to understand their needs and preferences, and provide tailored solutions to their problems. This has resulted in the adoption of CRM software by businesses in China to manage customer data and provide personalized services.

Trends in the market: The CRM software market in China is expected to grow in the coming years due to the increasing demand for personalized services. The market is expected to be driven by small and medium-sized enterprises (SMEs) as they seek to improve customer engagement and loyalty. Additionally, the rise of e-commerce in China has led to an increase in the number of businesses that require CRM software to manage customer data and interactions.

Local special circumstances: One of the unique characteristics of the CRM software market in China is the dominance of local players. Domestic companies such as Huawei, Tencent, and Alibaba have a strong presence in the market and are competing with global players such as Salesforce and Microsoft. These local companies have a deep understanding of the Chinese market and are able to provide tailored solutions to businesses in the region.

Underlying macroeconomic factors: China's economy has been growing rapidly over the past few years, and this has led to an increase in consumer spending. As a result, businesses are investing in CRM software to better understand their customers and provide personalized services. Additionally, the Chinese government has been promoting the adoption of technology in businesses, which has further fueled the growth of the CRM software market in the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.