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Customer Relationship Management Software - Argentina

Argentina

Revenue in the Customer Relationship Management Software market is projected to reach US$117.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.23%, resulting in a market volume of US$166.90m by 2029.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$5.41 in 2024.
In global comparison, most revenue will be generated in the United States (US$45,110.00m in 2024).

Key regions: Japan, China, South Korea, United Kingdom, Canada

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Analyst Opinion

The Customer Relationship Management Software market in Argentina has been experiencing steady growth in recent years.

Customer preferences: Argentinian customers are increasingly looking for CRM software that is user-friendly, customizable, and integrates with other tools they use. They also prioritize software that offers good customer support and training resources.

Trends in the market: One trend in the Argentinian CRM software market is the increasing adoption of cloud-based solutions. This is due to the benefits of lower upfront costs, easier scalability, and the ability to access data from anywhere. Another trend is the integration of artificial intelligence and machine learning into CRM software, which allows for more personalized customer experiences and more efficient workflows.

Local special circumstances: The Argentinian market has some unique circumstances that affect the CRM software market. For example, there is a large number of small and medium-sized businesses in Argentina, which means that there is a high demand for affordable CRM solutions. Additionally, the country has a high level of mobile phone usage, which has led to an increased demand for mobile-friendly CRM software.

Underlying macroeconomic factors: The growth of the Argentinian CRM software market can be attributed to several macroeconomic factors. One is the increasing digitization of businesses in the country, as companies look for ways to streamline their operations and improve customer experiences. Another factor is the growing middle class, which is driving demand for products and services across all industries. Finally, the government has been making efforts to attract foreign investment and promote entrepreneurship, which has led to a more favorable business environment.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.