Business Intelligence Software - Argentina

The Business Intelligence Software market in Argentina is expected to generate revenue of US$36.82m in 2024.
This revenue is projected to grow at an annual rate of 2.13% from 2024 to 2029, resulting in a market volume of US$40.90m by 2029.
Additionally, the average Spend per Employee in the Business Intelligence Software market is estimated to reach US$1.69 in 2024.
In comparison to other countries, United States is projected to generate the highest revenue of US$13.96bn in 2024.
Argentina's business intelligence software market is experiencing a surge in demand, driven by the country's growing focus on data-driven decision making.

Definition:

The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAS Institute, SAP, and IBM.

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Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

AI software platforms, such as OpenAI, Alphabet, and DeepMind
Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

The popularity of Business Intelligence Software in Argentina has been on the rise in recent years.

Customer preferences: Argentinian businesses are increasingly looking for ways to streamline their operations and improve decision-making processes. Business Intelligence Software provides a solution to these needs by offering real-time data analysis and reporting tools. Companies are also looking for software that can be customized to their specific needs and can integrate with existing systems.

Trends in the market: One trend in the Argentinian Business Intelligence Software market is the increasing adoption of cloud-based solutions. This allows companies to access data and analytics from anywhere, at any time, and reduces the need for expensive hardware and IT support. Another trend is the use of Artificial Intelligence (AI) and Machine Learning (ML) to automate data analysis and provide more accurate insights.

Local special circumstances: Argentina has a large and diverse economy, with many businesses operating in industries such as manufacturing, agriculture, and finance. This means that Business Intelligence Software providers need to offer solutions that cater to the specific needs of these industries. Additionally, the country has a highly educated workforce, which is driving demand for software that is easy to use and can be quickly integrated into existing workflows.

Underlying macroeconomic factors: Argentina has experienced significant economic challenges in recent years, including high inflation and currency devaluation. This has led to a focus on cost-cutting and efficiency measures, which has increased demand for Business Intelligence Software. Additionally, the COVID-19 pandemic has accelerated the adoption of remote working and digital solutions, which has further boosted demand for cloud-based Business Intelligence Software.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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