Public Cloud - Argentina

Argentina

Revenue in the Public Cloud market is projected to reach US$634.70m in 2024.
Platform as a Service dominates the market with a projected market volume of US$233.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.24%, resulting in a market volume of US$1,406.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$29.16 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Argentina is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Argentina, businesses are increasingly adopting Public Cloud services due to their numerous advantages. One key preference is the scalability and flexibility offered by Public Cloud solutions. Companies can easily adjust their computing resources based on their needs, allowing them to efficiently manage their operations and optimize costs. Additionally, the Public Cloud provides enhanced accessibility, enabling employees to access data and applications from anywhere, enhancing productivity and collaboration. Furthermore, the ability to leverage advanced technologies such as artificial intelligence and machine learning within the Public Cloud is attracting businesses looking to enhance their capabilities and gain a competitive edge.

Trends in the market: The Public Cloud market in Argentina is witnessing several notable trends. Firstly, there is a growing demand for Software as a Service (SaaS) solutions. Businesses are increasingly adopting cloud-based software applications to streamline their operations and reduce the need for on-premises infrastructure. This trend is driven by the convenience, cost-effectiveness, and ease of implementation offered by SaaS solutions. Another trend in the market is the rising popularity of hybrid cloud solutions. Many businesses in Argentina are opting for a hybrid cloud approach, combining Public Cloud services with their existing on-premises infrastructure. This allows them to leverage the benefits of both environments, such as the scalability and flexibility of the Public Cloud and the security and control of on-premises infrastructure.

Local special circumstances: Argentina's Public Cloud market is influenced by several local special circumstances. One such circumstance is the increasing digital transformation efforts across industries. Businesses in Argentina are recognizing the need to modernize their operations and leverage digital technologies to remain competitive. The Public Cloud provides a cost-effective and efficient solution for organizations to embark on their digital transformation journey. Additionally, the country's growing startup ecosystem is contributing to the development of the Public Cloud market. Startups in Argentina are leveraging Public Cloud services to quickly scale their operations, access advanced technologies, and compete with established players. The flexibility and low upfront costs of the Public Cloud make it an attractive option for startups with limited resources.

Underlying macroeconomic factors: The development of Argentina's Public Cloud market is also influenced by underlying macroeconomic factors. The country's economic stability and favorable business environment are attracting foreign investments, including investments in cloud infrastructure and services. These investments are driving the expansion of Public Cloud providers in the country, resulting in increased availability and competition. Furthermore, the government's initiatives to promote digitalization and innovation are supporting the growth of the Public Cloud market. Policies aimed at improving digital infrastructure and fostering entrepreneurship are creating an environment conducive to the adoption of cloud technologies. Additionally, the increasing internet penetration rate in Argentina is creating a larger customer base for Public Cloud services. In conclusion, the Public Cloud market in Argentina is experiencing significant growth and development due to customer preferences for scalability, flexibility, and accessibility. The trends of adopting SaaS solutions and hybrid cloud approaches are shaping the market landscape. Local special circumstances, such as digital transformation efforts and a thriving startup ecosystem, further contribute to the market's growth. Additionally, underlying macroeconomic factors, including economic stability and government initiatives, are driving investments and supporting the expansion of the Public Cloud market in Argentina.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.