Public Cloud - Argentina

Argentina

Revenue in the Public Cloud market is projected to reach US$634.70m in 2024.
Platform as a Service dominates the market with a projected market volume of US$233.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.24%, resulting in a market volume of US$1,406.00m by 2029.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud Market in Argentina is experiencing steady growth, fueled by factors such as increasing reliance on digital technologies, rising awareness of the importance of cloud services, and the convenience offered by online solutions. The market's average growth rate is influenced by the sub-markets of Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. These sub-markets collectively contribute to the overall growth of the public cloud market in Argentina.

Customer preferences: In Argentina, the Public Cloud Market is experiencing a significant shift towards digital solutions, as consumers increasingly seek convenience and efficiency in their daily lives. This trend is driven by cultural preferences for technology and a growing reliance on digital services. As a result, there has been a rise in demand for cloud-based applications and services, such as online doctor consultations and remote monitoring of chronic conditions. This shift is also fueled by the country's demographic shifts, with a growing younger population that is more technology-savvy and open to embracing digital solutions for their personal and professional needs.

Trends in the market: In Argentina, the Public Cloud Market is experiencing a surge in demand for cloud-based services, with more companies adopting cloud computing to enhance their business processes. This trend is driven by the increasing need for cost-effective and flexible IT solutions, as well as the growing trend of remote work due to the COVID-19 pandemic. As a result, there has been a significant rise in the adoption of Software-as-a-Service (SaaS) and Infrastructure-as-a-Service (IaaS) solutions in Argentina. This trend is expected to continue in the foreseeable future, presenting opportunities for industry stakeholders to tap into the growing market. Additionally, the shift towards cloud-based solutions is also expected to drive digital transformation and innovation in various industries, ultimately leading to improved efficiency and productivity for businesses in Argentina.

Local special circumstances: In Argentina, the Public Cloud Market is flourishing due to the country's strong tech industry and growing digital economy. The government's investments in infrastructure and initiatives to promote digital transformation have boosted the adoption of cloud services by businesses of all sizes. Additionally, Argentina's strategic location and cultural similarities with its neighboring countries have made it an attractive market for international cloud providers. Furthermore, the country's favorable regulatory environment and incentives for foreign investment have also contributed to the growth of the Public Cloud Market.

Underlying macroeconomic factors: The Public Cloud Market in Argentina is heavily influenced by macroeconomic factors such as economic growth, government policies, and investment in technology. With a growing economy and a supportive regulatory environment, Argentina is experiencing significant market growth. Additionally, the increasing adoption of digital transformation and the rise of data-driven businesses are driving demand for public cloud services. Moreover, the country's investment in digital infrastructure and initiatives to promote technological innovation are further bolstering the growth of the Public Cloud Market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.