Desktop as a Service - Thailand | Statista Market Forecast

Revenue in the Desktop as a Service market is projected to reach US$17.94m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.00%, resulting in a market volume of US$39.32m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$0.45 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud Market in Thailand is witnessing considerable growth, fueled by the increasing demand for remote work solutions, advancements in cloud technologies, and the need for scalable IT infrastructure among businesses.

Customer preferences: Consumers in Thailand are increasingly prioritizing flexible work arrangements and efficient collaboration tools, driving a surge in demand for Desktop as a Service (DaaS) solutions. This trend is influenced by a cultural shift towards work-life balance and the growing acceptance of remote work as a viable option. Additionally, younger demographics are embracing technology-driven workplaces, leading to a preference for scalable and adaptable IT infrastructure. As businesses evolve, the demand for user-friendly interfaces and seamless integration with existing systems is becoming paramount, reflecting a desire for enhanced productivity and connectivity.

Trends in the market: In Thailand, the Desktop as a Service (DaaS) market within the Public Cloud sector is experiencing significant growth, driven by a shift towards remote work and flexible employment models. Businesses are increasingly adopting DaaS solutions to enhance operational efficiency and support an agile workforce. The demand for scalable IT infrastructure is rising, particularly among younger professionals who favor technology-centric workplaces. This trend is reshaping the competitive landscape, compelling providers to innovate and offer user-friendly, integrated solutions that boost productivity and collaboration across diverse industries.

Local special circumstances: In Thailand, the Desktop as a Service (DaaS) market within the Public Cloud sector is influenced by unique local factors such as the rapid urbanization of cities like Bangkok, which drives the need for flexible workspaces. The cultural emphasis on collaboration and teamwork encourages businesses to adopt DaaS solutions that enhance productivity. Additionally, regulatory support for digital transformation initiatives fosters an environment conducive to cloud adoption. These elements collectively shape the market dynamics, leading to a growing preference for innovative, scalable IT solutions among organizations.

Underlying macroeconomic factors: The growth of the Desktop as a Service (DaaS) market within the Public Cloud sector in Thailand is significantly influenced by macroeconomic factors such as the national economic health, global cloud adoption trends, and government fiscal policies. A stable economic environment, characterized by rising GDP and increasing foreign investments, propels businesses to adopt innovative IT solutions like DaaS. Additionally, the Thai government’s commitment to digital transformation initiatives and favorable regulations encourage organizations to migrate to cloud-based services. As remote work becomes more prevalent, the demand for scalable and flexible DaaS solutions is expected to rise, aligning with global trends in workforce mobility and collaboration.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.