Key regions: United States, Germany, Australia, India, United Kingdom
The Sleep Aids (Pharmacies) market in Greece has been experiencing significant growth in recent years.
Customer preferences: There has been a growing demand for sleep aids in Greece, driven by several factors. Firstly, the increasing prevalence of sleep disorders such as insomnia and sleep apnea has led to a greater need for sleep aids among the population. Additionally, the stressful and fast-paced lifestyle of modern society has resulted in higher levels of anxiety and difficulty in falling asleep, further contributing to the demand for sleep aids.
Trends in the market: One of the key trends in the Sleep Aids (Pharmacies) market in Greece is the shift towards natural and herbal sleep aids. Consumers are becoming more health-conscious and are seeking alternative options to traditional pharmaceutical sleep aids. Natural sleep aids, such as herbal supplements and aromatherapy products, are perceived as safer and more gentle on the body, leading to their increased popularity. Another trend in the market is the growing availability of sleep aids in pharmacies. Pharmacies are expanding their product offerings to cater to the rising demand for sleep aids, and consumers are increasingly turning to pharmacies as a convenient and trusted source for these products. This trend is also driven by the increasing awareness and education about sleep disorders and the importance of getting quality sleep.
Local special circumstances: Greece has a high prevalence of sleep disorders compared to other countries. The Mediterranean lifestyle, characterized by late-night socializing and dining, can contribute to irregular sleep patterns and difficulty in maintaining a consistent sleep schedule. Additionally, the economic crisis that Greece has faced in recent years has resulted in increased stress levels and anxiety among the population, further exacerbating sleep problems. These local special circumstances have created a favorable environment for the growth of the Sleep Aids (Pharmacies) market in Greece.
Underlying macroeconomic factors: The improving economic conditions in Greece have also played a role in the growth of the Sleep Aids (Pharmacies) market. As disposable incomes have increased, consumers have more purchasing power to spend on sleep aids. Furthermore, the aging population in Greece has contributed to the growth of the market, as older individuals are more likely to experience sleep problems and seek out sleep aids. In conclusion, the Sleep Aids (Pharmacies) market in Greece is experiencing growth due to increasing customer preferences for natural sleep aids, the growing availability of sleep aids in pharmacies, and the local special circumstances of high prevalence of sleep disorders and a stressful lifestyle. The improving economic conditions and aging population in Greece are also contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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