Key regions: Canada, Europe, India, Australia, South Korea
The Eye Care (Pharmacies) market in Greece has been experiencing steady growth in recent years.
Customer preferences: Customers in the Eye Care (Pharmacies) market in Greece have shown a preference for products that cater to specific eye conditions such as dry eyes, allergies, and contact lens care. They are also increasingly seeking out products that are natural and organic, as well as those that offer convenience and ease of use.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Greece is the increasing demand for preventive eye care products. With growing awareness about the importance of eye health, customers are proactively seeking out products that can help maintain good vision and prevent eye problems. This trend is expected to continue driving the growth of the market in the coming years. Another trend in the market is the rising popularity of online sales channels. Customers are increasingly turning to online platforms to purchase eye care products due to the convenience and wide range of options available. This shift towards online sales is expected to have a significant impact on the traditional brick-and-mortar pharmacies, as they will need to adapt and enhance their online presence to remain competitive.
Local special circumstances: Greece has a high prevalence of eye conditions such as dry eyes and allergies due to its Mediterranean climate. This has led to a higher demand for eye care products in the country. Additionally, the aging population in Greece is also contributing to the growth of the Eye Care (Pharmacies) market, as older individuals are more prone to eye problems and require specialized eye care products.
Underlying macroeconomic factors: The Greek economy has been recovering from the financial crisis in recent years, leading to increased consumer spending power. This has had a positive impact on the Eye Care (Pharmacies) market, as customers are more willing to spend on products that contribute to their overall health and well-being. Furthermore, the government's focus on healthcare and the promotion of preventive care has also created a favorable environment for the growth of the Eye Care (Pharmacies) market in Greece.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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