Key regions: Japan, United States, Europe, United Kingdom, Canada
The Hand Sanitizer (Pharmacies) market in Greece has experienced significant growth in recent years, driven by changing customer preferences and global trends.
Customer preferences: Customers in Greece have increasingly prioritized personal hygiene and cleanliness, leading to a higher demand for hand sanitizers. This trend has been further accelerated by the global COVID-19 pandemic, which has heightened awareness of the importance of hand hygiene. Consumers are now more conscious of the need to maintain good hand hygiene and are actively seeking out hand sanitizers to protect themselves and their families from germs and viruses.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Greece is the shift towards natural and organic products. Customers are becoming more health-conscious and are seeking hand sanitizers that are free from harsh chemicals and artificial ingredients. This trend aligns with the broader global movement towards natural and sustainable products. Another trend in the market is the increasing popularity of hand sanitizers with added moisturizing properties. Regular use of hand sanitizers can often lead to dry and irritated skin, and customers are now looking for products that not only kill germs but also keep their hands moisturized and nourished. Hand sanitizers with ingredients like aloe vera and vitamin E are gaining traction in the market.
Local special circumstances: Greece is a popular tourist destination, attracting millions of visitors each year. The tourism industry plays a significant role in the country's economy, and the presence of tourists has a direct impact on the demand for hand sanitizers. With the global COVID-19 pandemic, tourists are now more cautious about their health and are likely to prioritize hand hygiene. This presents an opportunity for the Hand Sanitizer (Pharmacies) market in Greece to cater to the needs of both domestic and international tourists.
Underlying macroeconomic factors: The Greek economy has been recovering from the financial crisis of the late 2000s, and this has had a positive impact on consumer spending. As disposable incomes increase, consumers are more willing to spend on products that promote health and well-being, including hand sanitizers. The government's efforts to promote public health and hygiene have also contributed to the growth of the Hand Sanitizer (Pharmacies) market in Greece. In conclusion, the Hand Sanitizer (Pharmacies) market in Greece is experiencing growth due to changing customer preferences, including a focus on personal hygiene and a shift towards natural and moisturizing products. The presence of tourists and the recovering Greek economy are also contributing to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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