The Pharmacy Usual Items market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Greece have shown a growing preference for convenience and accessibility when it comes to purchasing pharmacy usual items. This has led to an increase in online sales of these products, as well as the popularity of pharmacies located within supermarkets and shopping malls. Additionally, customers are becoming more conscious about the ingredients and quality of the products they purchase, leading to a demand for natural and organic pharmacy usual items.
Trends in the market: One of the key trends in the Greek Pharmacy Usual Items market is the increasing demand for over-the-counter medications and health supplements. This can be attributed to the rising health consciousness among consumers, as well as the aging population in Greece. Customers are seeking products that can help them maintain their health and well-being, leading to a growing market for vitamins, dietary supplements, and other health-related products. Another trend in the market is the growing popularity of beauty and personal care products. Greek consumers are increasingly investing in skincare, haircare, and cosmetic products to enhance their appearance and maintain a youthful look. This trend is driven by the influence of social media and the desire to achieve a certain aesthetic.
Local special circumstances: One of the factors contributing to the growth of the Pharmacy Usual Items market in Greece is the country's healthcare system. Greece has a universal healthcare system, which means that a large portion of the population has access to prescription medications. This creates a demand for pharmacy usual items that complement prescription drugs, such as pain relievers, cough syrups, and cold medicines. Additionally, the tourism industry in Greece plays a significant role in the Pharmacy Usual Items market. Greece is a popular tourist destination, attracting millions of visitors each year. Tourists often purchase pharmacy usual items such as sunscreen, insect repellent, and travel-sized toiletries during their stay in Greece, contributing to the overall market growth.
Underlying macroeconomic factors: The growth of the Pharmacy Usual Items market in Greece can also be attributed to certain macroeconomic factors. Despite the economic challenges faced by Greece in recent years, the healthcare sector has remained resilient. The government has made efforts to improve access to healthcare services and medications, which has positively impacted the Pharmacy Usual Items market. Furthermore, the increasing disposable income of Greek consumers has allowed them to spend more on healthcare and personal care products. As the economy continues to recover, consumers are more willing to invest in products that improve their quality of life. In conclusion, the Pharmacy Usual Items market in Greece is experiencing growth due to changing customer preferences, such as the demand for convenience and natural products, as well as local special circumstances, including the country's healthcare system and the tourism industry. Additionally, underlying macroeconomic factors, such as the improving economy and increasing disposable income, are contributing to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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