Key regions: Australia, United States, India, Europe, China
The Digestive & Intestinal Remedies (Pharmacies) market in Greece is experiencing steady growth due to changing customer preferences and increasing demand for digestive health products.
Customer preferences: Customers in Greece are becoming more health-conscious and are seeking natural remedies for digestive issues. They are increasingly looking for products that are gentle on the stomach and have fewer side effects. This has led to a shift towards herbal and natural remedies, such as herbal teas and probiotics, which are believed to promote digestive health. Additionally, there is a growing preference for over-the-counter remedies that provide quick relief from common digestive ailments such as indigestion, bloating, and constipation.
Trends in the market: One of the key trends in the Digestive & Intestinal Remedies market in Greece is the rising popularity of probiotics. Probiotic supplements and foods containing live bacteria cultures are being widely used to improve gut health and alleviate digestive issues. The increasing awareness of the importance of gut health and the benefits of probiotics have fueled the demand for these products. Another trend in the market is the growing popularity of herbal remedies. Many consumers in Greece are turning to traditional herbal remedies, such as chamomile and peppermint, for digestive relief. These natural remedies are perceived as safer and more gentle on the stomach compared to conventional medications.
Local special circumstances: Greece has a long history of using herbal remedies for various health conditions, including digestive issues. The country's rich tradition of herbal medicine has influenced consumer preferences and contributed to the popularity of herbal digestive remedies. Additionally, the Mediterranean diet, which is rich in fruits, vegetables, and whole grains, is known to promote digestive health. This cultural context has made Greece a favorable market for digestive remedies.
Underlying macroeconomic factors: The growth of the Digestive & Intestinal Remedies market in Greece is also influenced by macroeconomic factors. The country has experienced economic challenges in recent years, leading to higher levels of stress and unhealthy lifestyles. These factors have contributed to an increase in digestive issues among the population, driving the demand for remedies to alleviate these symptoms. In conclusion, the Digestive & Intestinal Remedies market in Greece is witnessing growth due to changing customer preferences towards natural and herbal remedies, the rising popularity of probiotics, and the cultural significance of herbal medicine. The country's economic challenges and unhealthy lifestyles have also contributed to the demand for digestive remedies.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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