Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Greece is experiencing steady growth due to several factors. Customer preferences for over-the-counter remedies, increasing healthcare awareness, and a growing aging population are driving the demand for these products. Additionally, local special circumstances and underlying macroeconomic factors contribute to the market's development. Customer preferences in Greece for over-the-counter remedies play a significant role in the growth of the Cold & Cough Remedies market. Consumers prefer to seek immediate relief from common cold and cough symptoms without visiting a doctor. This preference for self-medication leads to increased sales of over-the-counter remedies, making them a popular choice among consumers. Furthermore, the growing healthcare awareness in Greece contributes to the market's development. Consumers are becoming more conscious of their health and are proactively seeking remedies for common ailments. They are inclined to purchase Cold & Cough Remedies from pharmacies to alleviate their symptoms and prevent the escalation of their condition. This trend is driving the demand for these products in the market. The aging population in Greece is another factor driving the growth of the Cold & Cough Remedies market. As the population ages, there is an increased susceptibility to cold and cough-related illnesses. Elderly individuals tend to experience more severe symptoms and are more likely to seek remedies to alleviate their discomfort. This demographic shift creates a higher demand for Cold & Cough Remedies in the market. Local special circumstances also contribute to the development of the market in Greece. The country has a well-established pharmacy network, with pharmacies being easily accessible to the general population. This accessibility encourages consumers to purchase Cold & Cough Remedies from pharmacies rather than other retail outlets. Additionally, the presence of knowledgeable pharmacists who can provide advice and recommendations on suitable remedies further drives the demand for these products. Underlying macroeconomic factors also play a role in the growth of the Cold & Cough Remedies market in Greece. The country's improving economic conditions and rising disposable income levels enable consumers to afford these products. As a result, the market experiences increased sales and revenue. In conclusion, the Cold & Cough Remedies (Pharmacies) market in Greece is developing due to customer preferences for over-the-counter remedies, increasing healthcare awareness, a growing aging population, local special circumstances, and underlying macroeconomic factors. These factors collectively contribute to the steady growth and demand for Cold & Cough Remedies in the Greek market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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