Online food delivery has become a popular trend in Tunisia, with an increasing number of people opting for the convenience of ordering food from the comfort of their homes.
Customer preferences: Customers in Tunisia are increasingly looking for convenience and speed when it comes to food delivery. With busy work schedules and hectic lifestyles, people are opting for online food delivery services that offer a wide range of options and quick delivery times. Additionally, customers are also looking for healthy and fresh food options, which has led to a rise in the number of restaurants offering healthy food choices.
Trends in the market: The online food delivery market in Tunisia has witnessed significant growth in recent years, with the increasing popularity of food delivery apps and platforms. The market is becoming more competitive, with several international players entering the market and offering a range of services. Furthermore, there has been a rise in the number of local players, which has led to more options for customers. The market is also witnessing a shift towards contactless delivery, with customers opting for delivery options that minimize contact with delivery personnel.
Local special circumstances: One of the unique aspects of the Tunisian market is the popularity of street food. While online food delivery services offer convenience and a range of options, street food continues to be a popular choice for locals. Additionally, the Tunisian market is heavily influenced by cultural and traditional factors, with many customers preferring local cuisine and flavors. This has led to the rise of online food delivery services that specialize in local cuisine, catering to the unique tastes and preferences of Tunisian customers.
Underlying macroeconomic factors: The growth of the online food delivery market in Tunisia can be attributed to several underlying macroeconomic factors. The country has witnessed a rise in urbanization, with more people moving to cities and leading busy lifestyles. This has led to a demand for convenience and quick food options, which online food delivery services are able to provide. Additionally, the rise of the digital economy has led to an increase in the use of smartphones and mobile apps, making it easier for customers to order food online. Finally, the COVID-19 pandemic has further accelerated the growth of the online food delivery market, with more people opting for contactless delivery options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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