The Platform Delivery market in Tunisia has been experiencing steady growth in recent years.
Customer preferences: One of the main reasons for this growth is the increasing demand for online shopping and delivery services in Tunisia. Customers are looking for convenient and efficient ways to receive their purchases, and platform delivery services are meeting that need. Additionally, the younger generation in Tunisia is becoming more tech-savvy and comfortable with using digital platforms, which is driving the growth of the market.
Trends in the market: There are several trends that are shaping the Platform Delivery market in Tunisia. Firstly, there is a growing focus on sustainability and eco-friendliness, which is leading to the adoption of electric vehicles and other green technologies in the delivery industry. Secondly, there is a trend towards greater automation and efficiency in the delivery process, with the use of drones and other advanced technologies. Finally, there is an increasing demand for same-day and even one-hour delivery options, which is driving innovation in the industry.
Local special circumstances: One of the unique aspects of the Platform Delivery market in Tunisia is the country's geography. Tunisia is a relatively small country, which means that delivery distances are generally shorter than in larger countries. This has led to the development of more localized delivery networks, with a focus on urban areas. Additionally, Tunisia has a relatively young population, which means that there is a large potential market for platform delivery services.
Underlying macroeconomic factors: There are several macroeconomic factors that are driving the growth of the Platform Delivery market in Tunisia. Firstly, the country has a relatively stable political and economic environment, which is attracting foreign investment and supporting the growth of the delivery industry. Additionally, Tunisia has a growing middle class with increasing purchasing power, which is driving demand for online shopping and delivery services. Finally, the government is supportive of the development of the digital economy, which is creating a favorable regulatory environment for platform delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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