The convenience of online shopping has been embraced by consumers worldwide, and Tunisia is no exception.
Customer preferences: Tunisian customers are increasingly looking for ways to save time and avoid crowded supermarkets. The Grocery Delivery market in Tunisia is developing rapidly, as consumers increasingly turn to online shopping for their groceries. The ability to order groceries online and have them delivered to their doorstep has become an attractive option for many Tunisian consumers.
Trends in the market: The Grocery Delivery market in Tunisia is growing rapidly, with more and more companies entering the market. The trend towards online grocery shopping is driven by the convenience it offers, as well as the increasing availability of high-speed internet and mobile devices. These factors have made it easier for Tunisian consumers to shop online and have their groceries delivered to their doorstep.
Local special circumstances: One of the unique challenges facing the Grocery Delivery market in Tunisia is the country's relatively low credit card penetration rate. Many Tunisians prefer to pay in cash, which can be a challenge for online retailers. However, some companies have responded to this challenge by offering cash-on-delivery options, which has helped to increase adoption rates among Tunisian consumers.
Underlying macroeconomic factors: The Tunisian economy has been growing steadily in recent years, which has helped to drive the growth of the Grocery Delivery market. As the economy continues to grow, consumers are becoming more affluent and are looking for ways to save time and simplify their lives. The increasing availability of high-speed internet and mobile devices has also played a role in the growth of the market, as it has made it easier for Tunisian consumers to shop online. In conclusion, the Grocery Delivery market in Tunisia is developing rapidly, driven by consumer demand for convenience and the increasing availability of high-speed internet and mobile devices. While the low credit card penetration rate presents a unique challenge for online retailers, the adoption of cash-on-delivery options has helped to overcome this obstacle. As the Tunisian economy continues to grow, it is likely that the Grocery Delivery market will continue to expand, providing consumers with more options and greater convenience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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