The Tunisian market has witnessed a significant shift in the retail delivery market over the past few years.
Customer preferences: Tunisian customers have shown a significant interest in online shopping, making it a popular trend in the country. Customers prefer to shop online due to the convenience, accessibility, and the wide range of products available. The younger generation has been the driving force behind the growth of online shopping in Tunisia.
Trends in the market: One of the significant trends in the Tunisian retail delivery market is the growth of e-commerce platforms. The emergence of these platforms has made it easier for customers to shop online, and retailers can reach a broader audience. Another trend in the market is the increase in mobile shopping. Customers prefer to shop using their smartphones, which has led to the development of mobile applications for e-commerce platforms.
Local special circumstances: The Tunisian market has a unique characteristic that makes it different from other markets in the region. The country has a growing middle class that is willing to spend more on luxury goods. This has led to the development of high-end retail stores in the country. Additionally, the country has a large expatriate community that prefers to shop online due to the limited availability of products in physical stores.
Underlying macroeconomic factors: The Tunisian economy has been growing steadily over the past few years, which has led to an increase in consumer spending. This has created an opportunity for retailers to expand their businesses and cater to the growing demand for retail delivery services. The government has also implemented policies to encourage the growth of e-commerce in the country, which has contributed to the development of the retail delivery market.In conclusion, the Tunisian retail delivery market has witnessed significant growth due to the increasing demand for online shopping. The emergence of e-commerce platforms and the growth of mobile shopping have been the driving force behind the growth of the market. The unique characteristics of the Tunisian market, such as the growing middle class and the large expatriate community, have also contributed to the growth of the market. The steady growth of the Tunisian economy and the government's support for e-commerce have created a favorable environment for retailers to expand their businesses and cater to the growing demand for retail delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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