The eServices market in Tunisia has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Tunisia have shifted towards digital solutions and online services, as consumers increasingly seek convenience and efficiency in their daily lives. This has led to a growing demand for eServices such as e-commerce, online banking, digital payments, and e-government services. The younger generation, in particular, has embraced these digital platforms, driving the adoption of eServices across the country. Trends in the market also contribute to the development of the eServices sector in Tunisia. The increasing penetration of smartphones and internet connectivity has made it easier for people to access and use eServices. Mobile applications and online platforms have emerged as popular channels for delivering eServices, providing users with a seamless and user-friendly experience. Additionally, the COVID-19 pandemic has further accelerated the shift towards digital services, as people have had to rely on online platforms for various needs during lockdowns and social distancing measures. Local special circumstances in Tunisia have also played a role in the growth of the eServices market. The government has been actively promoting digital transformation and the development of the digital economy, recognizing the potential for job creation and economic growth. Initiatives such as the National Digital Strategy and the establishment of innovation hubs have created a favorable environment for startups and entrepreneurs to develop and scale their eService offerings. Furthermore, the country's young and tech-savvy population provides a strong consumer base for eServices, driving demand and innovation in the market. Underlying macroeconomic factors have also contributed to the development of the eServices market in Tunisia. The country has witnessed steady economic growth in recent years, creating a favorable business environment for eService providers. Additionally, the government has implemented reforms to improve the ease of doing business and attract foreign investment, further supporting the growth of the eServices sector. The availability of skilled IT professionals and a competitive cost structure also make Tunisia an attractive destination for outsourcing eService operations. In conclusion, the eServices market in Tunisia is experiencing significant growth, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital solutions, the increasing penetration of smartphones and internet connectivity, government support for digital transformation, and favorable economic conditions all contribute to the development of the eServices sector in Tunisia. As the market continues to evolve, there are ample opportunities for both domestic and international players to capitalize on the growing demand for eServices in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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