Meal delivery has become increasingly popular in Tunisia, with a growing number of consumers opting for the convenience of having food delivered to their doorstep.
Customer preferences: Tunisian consumers are increasingly looking for convenience and speed in their food delivery options. This has led to a rise in demand for meal delivery services that offer quick and easy access to a variety of cuisines. Consumers are also looking for healthy and affordable meal options, which has led to an increase in the number of meal delivery services that offer healthy meal plans and options.
Trends in the market: The meal delivery market in Tunisia is rapidly growing, with new players entering the market and existing players expanding their operations. The market is becoming increasingly competitive, with companies offering a variety of meal plans and options to cater to different consumer needs. There is also a growing trend towards using technology to improve the meal delivery experience, with companies investing in mobile apps and online platforms to make it easier for consumers to order and track their meals.
Local special circumstances: Tunisia's growing middle class and increasing urbanization are key drivers of the meal delivery market. As more Tunisians move to cities, they are looking for convenient and affordable meal options that fit their busy lifestyles. Additionally, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as more consumers opt for contactless delivery options.
Underlying macroeconomic factors: Tunisia's economy has been struggling in recent years, with high unemployment and inflation rates. This has led to a growing demand for affordable meal options, which has contributed to the growth of the meal delivery market. Additionally, Tunisia has a strong food culture, with a variety of cuisines and flavors that are popular both domestically and internationally. This has created opportunities for meal delivery services that offer a diverse range of food options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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